Add conversion metrics to "search terms" view in keywords list
It's great that "search terms" has been added right into the keywords view. This definitely makes it much quicker and easier to view search terms and choose to add or negative them within ad groups.
However, for reasons beyond the farthest stretch of my imagination, this view seems to be missing the most vital columns necessary: Conversions and CPA. How would I know if I want to add a search term as a keyword if I don't know how it is performing?
This data is readily available in the full search term report, so I don't understand any reason it is not available in this view, except by a mistake. The lack of these metrics sadly nullify any usefulness of this potentially great feature.
Thank you for this good suggestion. We have added conversion metrics to the search terms view in your keywords list.
You will find “Conversions” “Conversion Rate” and “CPA” available in the column chooser under the Keywords Tab.
For details on this year’s Search Terms Report changes in Bing Ads, see this blog post:
For more information about conversion reporting plans for the year, see this post:
Thank you for your continued feedback.