Doing ads like just subscribe to a service
We have too many tools and too many ways to tweak to make it efficient. As we provide more and more features, it can only get more complicated.
IMHO, for small business that spend less than 500 dollars a month, there is very few reason for them to learn how to find the best keyword or adjust pricing. All they want is just clicks. Buying ads should be as simple as buying newspapers. Just ask for the minimum info and start running the campaign. Given that all the auto biding, and keyword suggestion we have, this should be no issue. All they need to do is just pay monthly fee and get monthly report. I believe with some marketing, it’s much easier to get lots of small and medium business to onboard with us.
of course, when they want more control, we can give it to them. But to onboard small business, it really shouldn't be that complicated. It just scare them away.