daily limit no strictly enforced
I set my daily limit to 15 dollar. I see one day it goes to 19, and one day it's around 10. I guess bing is trying to get the average to 15. Maybe it's a desired behaviour. But shouldn't we let the user to choose if this limit is hard limit or just average limit?
Thank you for this feedback, Shawn. Budget management can be very confusing. Please see help article below:
ONE MORE THING YOU’LL WANT TO KNOW ABOUT DAILY VS. MONTHLY BUDGET TYPES…
Your daily budget setting is only a target, so your actual spend might be higher or lower. This is because, regardless of the budget type you choose, Bing Ads always calculates a monthly budget and then the actual budget limit is calculated for an entire month. Daily budget types simply help you make sure that your budget is spread out over an entire month, and not used up in the first day.
The calculation to convert your daily budget to a monthly budget is:
monthly budget = daily budget x days
If you happen to change your daily budget mid-month, then your current monthly limit is calculated as your spend so far that month, plus the daily budget amount multiplied by the number of days remaining in the month. Like this:
monthly budget = Spend-to-date + (daily budget x days remaining)