Allow Advertisers to Bid On Crypto Currency Terms
Google is allowing advertisers to bid on Crypto Currency terms (Bitcoin, Coinbase, Crypto etc) while Microsoft still does not allow for this. Some advertisers are committing million dollar budgets to Google on a quarterly basis to support their Crypto strategy. Crypto currency is making headway in the financial services/ Brokerages vertical with multiple advertisers developing capabilities to accept crypto as payment (PayPal, Venmo, Fidelity, etc). Can the Editorial team please update this policy which is resulting in us leaving money on the table? This will also help activate net new advertisers, such as Coinbase.