How can we improve Microsoft Advertising to create a better experience?

Use plain English in Ad Extensions UI

I was helping my advertiser create call extensions. The help message and the UI was unclear - I am still not sure if I can enable call extensions without having to provide a physical address. (My advertiser runs an online business and hence there's no physical store front.)

The filter text under "ad extensions" tab (see attached screenshot) is also confusing, at least for first-time users.
"FILTER Status contains Active"?
Do we mean "show ads that are active"? If so, why don't we use plain English? :)

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