Let users add conversion events (goal names) as columns and not only as segments
There should be the option to add different conversion events (goal names) as separate columns and not only as segments. Could be done via custom column (feature exists in Google Ads as well and is very helpful). At the moment when creating custom columns for conversions you can only choose between device type, network and top vs others (see screenshot). It would be really helpful if you could choose goal names as well.
I agree with this idea. Creating a custom column based on All Conv. would allow us to show Offline Conversions (which are not part of the Conversion Coumn) in a separate column. It's quite a hassle right now to locate them as a segment.
As mentioned above, this feature exists in Google Ads and works well. Please consider adding this functionality to Bing Ads soon. Thank you ver much.