In-Market audience segments for luxury retail
I have several luxury retail customers in my BoB and have noticed that we don't have IMA segments to target users looking for high end/designer clothes and accessories. The general retail segments do not tend to work well for luxury retailers as it's a niche subsector. It would be really useful to have IMA segments to target people looking for luxury bags, shoes, clothes, jewellery etc. My customers have indicated that they would be keen to bid up on these if they were available.