Manual Bidding Deprecation
Want to retain the Manual CPC bidding for all new advertisers instead of using the Enhanced CPC. This is the best option for new advertisers as we will have a great control on our budget.
Walid benaissa commented
we need manual bid
This is killing us. Since you automatically switched our best campaigns to eCPC, all our results are way down and really hurting our business. In some cases, it is possible to beat automated bidding. We've tested automated bidding for years, but always found we can beat it with manual bidding.
Please bring this back. It's crazy to take this away. It now makes more sense for us to put more of our advertising budget into Google instead due to the poorer results we're seeing.
pls bring this back
Ross Levis commented
I would like the manual bid option back please. Some keywords are not as valuable as others and I don't want to spend my money raising the bids on some lower value keywords.
Agree, bring back please. Nonsensical to take it away, for us at least.
Croc Charms commented
I absolutely agree. This is a travesty and will do nothing but hurt small businesses and our ability to manage our own budgets and have the control we need to properly dial in our accounts. Google, your chief competitor, still offers a manual CPC because they understand how important that option is for businesses. You would be better served by keeping this option available to us because we can properly optimize our accounts and more willingly continue to pay for ads on your platform.
Taking away Manual CPC is deprecating for small business owners. This needs to come back to help accounts with smaller budgets.