Server-Side API for web
We currently using universal collect tag to collect all event tracking and send it to all our supporting ad/social/re-targeting vendors.We can use the server-side API to:
>Measure customer actions in more ways. For example, you can share delayed values, user scores or lead scores and use them for optimization in our other business tools.
>Improve reliability to send events for measurement and optimization when used along with the pixel. The server-side API will help capture events that may be lost due to problems like poor network connectivity or long page load times.
>Control the data you share. You can include more meaningful data about your users, such as their user scores, alongside the event data you share with via the server-side API.
>Future proof with privacy laws and browsers planning to block thridparty scripts/domain activity
>Improved page performance and security with less js running on client