More transparency on "Other Search Terms"
"Other Search Terms" contribute to nearly 33% of our search query impression volume but only 1% of the click volume resulting in very poor CTR. Is it possible to have more transparency on the high impression,poor click volume queries so that we can exclude them and improve CTR efficiency?
This is an essential feature. There is no way to optimize a KW strategy without having visibility into what these search terms are.
Michael Amarillo commented
This is a must. On one of the accounts we manage, "Other search terms" contributed to 75% of search impressions
Bianca Vecchio Fichino commented
For one of my clients (F116CRB6), when I see Search Terms for their mortgage terms, “Other Search Terms” represent 56% of total impressions but less than 1% of total clicks. It’s bringing CTR down massively, and this is an Exact only campaign.