Custom columns based on Goals; Upgraded reporting to pull custom columns
Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.
Thank you for this suggestion and its detail. This is currently in development.
Get with it Bing, I'm tired of losing sleep over parity issues!
Need this ASAP!
Matt Lally commented