target impression share bidding strategy
Add bidding strategy to target impression share
1. Customer Name: Pfizer (2214)
2. Revenue Impact: $15 MM
3. What is expected workflow for this feature (e.g. Reporting only, Create/Edit, parity with google): Parity with Google on Smart Bidding solutions. Pfizer focuses on front end metrics, and without bidding towards SOV - we are missing out on Revenue that is being swallowed up by Google.
With Avg Position being deprecated, it is important that we provide Advertisers with the ability to bid towards specific Impression Share metrics (Absolute Top, Top, and General SOV). As this is the route taken by both Google and major Tool Providers, its important we have that parity and offer our Advertisers the same solutions.