CPA bidding at ad group
Target CPA Bidding at campaign level is super helpful for optimizing accounts. It would be great if there is a CPA bidding strategy at ad group.
Edwin Gan commented
🙌 Yeah. Agreed on all the feedbacks below.
I have been using CPA bidding strategy in the ad group level on all my Google Ad accounts, and we see significant improvement on the campaigns as the feature helps to re-allocate the budget/ give more love to the ad group or keywords (group) that have a better sold rate or conversion rate.
Also, please look into the audience/ native ads for tCPA bidding strategy because the native ads get shut off when we change the bidding strategy to tCPA. And, the only solution or work around (I can think of) is to duplicate the existing campaign and run with reducing keywords bid and increasing audience/ native ads bids. I don’t think it is a good practice but we don’t want to lose opportunities in Bing market.
Bing Advertiser commented
Agreed. We have different products within Campaigns that need their own tCPA. Being able to bid tCPA for individual ad groups would be super beneficial. In fact, the lack of this feature is keeping us from using tCPA and is a primary reason our companys PPC budget is primarily in Google Ads.
John Jimson commented
Really hoping we get to see this. Would be very beneficial for everyday optimizations.
Kyle Nelson commented
Agreed, this is definitely a feature we'd be able to leverage for better account optimization.