Keyword Brand Association Tool
Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the course of a year in comparison to our competitors.
It could be built in a way where a list of keywords and a list of competitors are used as inputs with a specific date range and the results show which brands have the highest volume of being included in searches for the specified keywords.
This tool will allow us to find valuable insights related to our brand, which could be up leveled to stakeholders and executives.
Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.