Misleading Reporting Date Range and Time
When an advertiser runs a report in Bing Ads, they get an output that looks like the following:
Date range: 2/1/2013 12:00:00 AM - 2/10/2013 12:00:00 AM (2/1/2013 - 2/10/2013)
If a user enters a custom date range of 2/1/2013 to 2/10/2013, this output is terribly misleading and wrong.
If a user interprets the range exactly as the output suggests, it would mean:
From 2/1/2013 at 12:00AM to 2/10/2013 at 12:00AM. This would mean that all data on 2/10/2013 from hour 0 to hour 23 would not be included in the report.
What the output SHOULD say is:
Date range: 2/1/2013 12:00:00 AM - 2/10/2013 11:59:59 PM (2/1/2013 - 2/10/2013)
This can be proven by the fact that a user can pull an hourly report and see that, in fact, the hours on 2/10/2013 are included in the report and not just hour 0.
This has been fixed.