When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.
Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements
Registered this request in Dec 2018. How do I get added to the beta program from my request?
Google Merchant Center has currency convertor option which automatically converts the currency from USD to CAD if you create a catalog for Canada. Please enable the feature in Bing Merchant center as well.
I'd like to place my support behind this modification as well. In order to comply with currency value (which fluctuate with markets), advertisers (like my company) require a currency converter in Bing so that our relatively static USD landing pages and relatively static USD feeds are kept accurate for advertising in other countries.
It might help to note that most nations, for example most of the European Economic Area (EEA) and Switzerland not to mention Hong Kong, Taiwan, Thailand on and on, allow landing pages in USD with ads in local currencies as long as the ads currency conversion is correct at the time the ad is served to the customer. Again, this is up-to-date conversion on the price into the local currency is only possible if Bing provides a currency conversion feature. (The latency of a static feed, updating converted prices into local currencies daily for example, to our knowledge would not comply.)
Hence this requested Bing enhancement is a hard line requirement for international sales to take place per the original posters "[microsoft bing] You're losing millions."