custom formula columns
Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.
This feature is in development and will be available later this year.
This is pretty basic feature and simple metric that should've been implemented from Day 1 for customers.
We have several enterprise-level clients who need this feature for lead calculation and revenue calculation
I second this, it would be a huge help and it functions great in Google Ads.
Jessica Tauber commented
Blue Cross Blue Shield uses this currently in Google and would like to use it in Bing - F104U7X4
I agree. this is needed.
For example - a column for leads and a column for quotes, which will no be counted in the conversion column if the latter is dedicated to purchases.
I'm looking for a report which contains figures for each conversion type separately at all levels (in particular ads and search queries). I think that could be very useful to have customizable columns where I can choose to see data of a particular goal or add a calculated field at all levels (or at least Campaign, Ad Group, Ad, Keyword and Search Queries).