Add tCPA by ad group
The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.
And, Google allows for tCPA by ad group.
12
votes
Bing Advertiser
shared this idea
3 comments
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James
commented
Please add tCPA by ad group so we can have more granular control inside a campaign. The workaround to break out campaigns into tCPA's is not ideal.
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Anonymous
commented
yes pls
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Edwin Gan
commented
Yeah! Please. We need tCPA!