Do not count some Conversions, under "conversion" column
Similar to Google Adwords,
We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.
The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.
I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.
however, if the same visitor also makes a sale, he will get double counted, and it will cause data inflation.
By allowing the feature I suggest, I would be able to see both Revenue from the sale goal, and yet not double count users who generate such revenue, under the general conversion column.
This is now available. Learn more: https://help.ads.microsoft.com/#apex/3/en/56920/2
Addition of All conversions column for reporting to help advertisers track other important sales funnel conversions (without having them as part of existing conversions column. It will lead to more informed ad optimization