search term
I received 1,500 impressions in one of my keywords from yesterday performance but when I tried to run a search term report I have not seen any search term matched to the keyword.
Please update your system and allow us to see search term result for high-volume keywords.
It doesn't make much sense that I can see data for a keyword that had one impression and one click but not a keyword that supposedly received more than 1,500 impressions.
It makes me wonder how reliable the data is because if there is no corresponding information in the search terms, the number could be made up.

2 comments
-
Viorel commented
This also prevent quality score optimization and keyword sculpting (creating negative keyword lists)
-
Michael Van Degna commented
We can only view search terms for clicks, not for impressions. It would be helpful to view the search terms for impressions.