Enable operating system and carrier targeting
For mobile ads, let me target specific handsets (e.g. iPhone only) and carriers (e.g. AT&T and Verizon only).
Mark Wilde
shared this idea
To simplify campaign management in Bing Ads and to make it easier for advertisers to manage campaigns across our system and AdWords, we will be simplifying our targeting options on mobile devices.
Please see http://advertise.bingads.microsoft.com/en-us/blogpost/129229/bing-ads-blog/upcoming-changes-to-device-targeting-in-bing-ads for more details.
22 comments
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Leslie Georgatos commented
This would give Bing such an advantage. Google doesn't allow bidding on specific keywords anymore for its app campaigns, so right now Bing would be the best option for us to run a Search campaign, but since it doesn't offer iOS only, we can't possibly waste the money!
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Anonymous
commented
This would be great! Please include.
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Sarah
commented
This is hugely important for us, given that we are wasting tons of money paying for android clicks when our app is iOS only.
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Ahmed
commented
Targeting operating systems types will allow us for more granular optimisation of our campaigns.Thanks
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Anonymous
commented
Today I want to target Android in my search ad campaign but I can't find this option. So Make possible in Search ads to target specific devices such as android, ios
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Anonymous
commented
We are in 2019 and still no carrier or specific device targeting...
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Ismael Ovando
commented
Allow targeting by Operating System (Mac OS, Win, Android, etc).
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Phil A
commented
you used to do this, not targeting OS is a deal-breaker. I sell android products, no point trying to sell them to IOS or windows mobile
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Anonymous
commented
Create a filter which can allow us to show ads only to specific users based on their device OS .. say only IOS or Only andriod users ..as the case may be
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Dmitriy
commented
Sometimes Andorid performs much worse than iOS and as a result mobile campaign performance looks bad since Andorid has almost 2x of traffic, but iOS has a much stronger ROAS. If only I could exclude specific OS, it would make my mobile campaigns very efficient.
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Suraj
commented
We would like to request a feature to separate device targeting for iOS and android as there are several advertisers who would like to show ads on mobile device for iOS users only.
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van
commented
I'd like to be able to exclude certain OS versions that are just not converting.
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shafi kasmani
commented
I need target ios and android split on mobile device! please add features
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Anonymous
commented
Ad mobile OS targetting, that will greatly improve your platform
thank you -
Chris
commented
I have different CPAs based on the my OS's.
In particular, I have issues with converting Android users.
I'd like to be able to segment them, or at least, bid modify those devices.
It's to the point where I barely hang on to mobile because of how poor Android does compared to IOS.
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Roman
commented
I need targeting only to Mac OS users, other ads products has such targeting and gets a lot of client budgets.
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Anonymous
commented
Other advertising programs allow for specific system targeting. IE mac only, exclude macs, or PC only. With this type of targeting specific products will only be offered to customers using viable systems.
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Anonymous
commented
The option to target your mobile ads by network operator would be very useful, as well as being able to exclude non-network (wifi) users.
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Matt
commented
I got an email notice from Susan Palmer this was resolved, but I don't see the carrier targeting as described - I'm still just seeing OS targeting & no carriers (e.g. AT&T, Verizon, etc).
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Ollie Hales
commented
We still do not have Carrier targeting emailed....