Remarketing list membership duration max at 180 days is too short
Remarketing list membership duration max at 180 days is too short for seasonal eCommerce shops or certain travel sites.
For example: If a customer buys a product for a baby or newly married couple (1st christmas ornament) and intends to keep the tradition going year after year (like my mother does)... In year 2 that customer is buying "baby's 2nd christmas ornament" or "couples 2nd christmas ornament). Same concept works for people that have birthdays or anniversaries, which pretty much includes all humans. Some people do travel on vacation around the same time each year. 180 days is good for getting them to revisit and buy for the first time. But what about next year when they are looking to vacation again around the same time?
180 days does not support creating a customer for life does it?
Suggest making the max duration 731 days. Repeat business can get added to a different audience (for ex: Conversions>2.)
This way we can create better customers for life instead of them getting newly added to the list each year.