Increase data set for segmentation in the UI
Supporting segmentation of performance by day over a longer period would make reporting that much easier.
James @ Paid Search Magic commented
Absolutely. This strange, arbitrary limitation didn't used to be present, and is not present on competing platforms. For the life of me I can't imagine why they have started to narrow their feature set instead of expanding it, especially given the competition in this space. Hey Microsoft Ads, you listening? Please expand the # of time segments you offer data for significantly!