Custom Combinations for Audiences
I'd like to be able to create Custom Combinations for Audiences in Bing Ads.
At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.
I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.
The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a list targeting all users, MINUS your converters. I know there's other ways to accomplish this use case, but there are plenty more that don't have a workaround.
This functionality should be available before the end of the year.
Is there an update about when this feature is coming?
Hi @dareo +1 for this functionality. I would like to know if it is ready. Regarding the example use case, basically in our case we are trying to replicate the same Remarketing lists that we have in Google Adwords but in Bing Ads. A simple case would be to target visitors who visited a particular page but didn't purchase. To support this, we would need to have at least two rules: 1) Visit a page 2) the transaction amount = 0.
At the moment you can create an audience by selecting an event, or for people that have been on a page but not another, but you can't create an audience with a combination of event or combination of events and pages.
For example, the following audiences are not possible at the moment:
Users which had Event A but not Event B
Users which had Event A and Event B
Users which went on page A, but did not have Event A
Users which had Even A, but did not visit page b
It would be great to give the users more options to create better audiences.
Much needed feature!