Unlimited ads per ad group
Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)
Google Ads currently has a limit of 50 ads per ad group as detailed at https://support.google.com/google-ads/answer/6372658?hl=en
Bing Ads currently has a limit of 100 ads per ad group as detailed at https://docs.microsoft.com/en-us/bingads/guides/entity-hierarchy-limits?view=bingads-12
Given we support twice the number of ads as Google Ads, our limit should be sufficient to keep ads per ad group at parity across both engines.
Hello, I had a client today ask about increasing the amount of ads in the ad group. While we may have had the competitive advantage 3 years ago, that isn't the case now and we are no longer at Google parity. Is it possible to reconsider?
Martelle Warner commented
Wanted to resurface this, as I'm currently looking at one of the accounts I manage in Google Ads and the particular ad group I am reviewing has 165 ads. Perhaps something has changed within the last year and a half, but would love for this to be re-reviewed as it is quite frustrating and makes syncing ad refreshes not possible without deleting ads frequently.