Gender Age and other Demographics full 100% Opt Out in Campaign Settings
The only option offered to remove a Gender or Age Group from the targeted audience is to "Decrease by" and only up to 90% of the initial bid.
Let's add to that a possibility to basically FULLY exclude or include any age group or gender.
It's 2020 and we can't 100% exclude our ads from displaying to college kids (18-24) who don't have any money? How hard is it from moving the 90% to 100%?
Tony Russell commented
Seriously, why is this not a thing? What fear do they have of us splitting our ad groups to tailor to specific demographics?
BING please do this! :)