Gender Age and other Demographics full 100% Opt Out in Campaign Settings
The only option offered to remove a Gender or Age Group from the targeted audience is to "Decrease by" and only up to 90% of the initial bid.
Let's add to that a possibility to basically FULLY exclude or include any age group or gender.
So, does anyone have a class action lawsuit going yet to get out money back, or are we just happy in the knowledge that this is one of the reasons MS continues to lose to Google?
It's 2020 and we can't 100% exclude our ads from displaying to college kids (18-24) who don't have any money? How hard is it from moving the 90% to 100%?
Tony Russell commented
Seriously, why is this not a thing? What fear do they have of us splitting our ad groups to tailor to specific demographics?
BING please do this! :)