How can we improve Microsoft Advertising to create a better experience?

Ad customizer

Please add the Ad Customizer feature like what we have with Google Adwords.

85 votes
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dhiren oza shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
Started  ·  dareo responded  · 

Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.


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  • Anonymous commented  ·   ·  Flag as inappropriate

    It would be great if I could upload the same template used for Google Ads for my clients and would save a lot of time. Is there a Bing template?

  • Blaize commented  ·   ·  Flag as inappropriate

    When this is launched it would be great to have the option to import from the same google sheet adwords imports from too. This is a major blocker with importing campaigns to Bing for any clients using ad customizers.

  • Derrick commented  ·   ·  Flag as inappropriate

    Tracking Calls as conversions from website and ads would be great! it would also be great if we had ad customizes.

  • Jash commented  ·   ·  Flag as inappropriate

    Just like we can on Google, I think this is the next step in automation. We need to be able to dynamically change the contents of our ads by a schedule and not just DKI.

  • Nick S commented  ·   ·  Flag as inappropriate

    I can't believe this feature is missing. I want to show my pricing in the ad and dynamically insert any promos. We've written a script for Adwords that pulls all this info from our website automatically and it works brilliantly. Now I'm starting to remember why we focused our efforts on getting Adwords working first.

  • Rich B. commented  ·   ·  Flag as inappropriate

    We'd also like the ad customizer features, i.e. the ability to use a reference table for dynamic pricing.

  • Adam Barney commented  ·   ·  Flag as inappropriate

    Wanted to jump in here too - my customer behind CID 7021885 is saying they are seeing major performance benefits with this Ad Customizer feature in AdWords. They work in the auto/home/life insurance world to provide a little more detail. Hopefully something along these lines is available as a roadmap item for Bing as well.

    Let me know if I can provide any more details. Thanks!

  • Anonymous commented  ·   ·  Flag as inappropriate

    Hi There,

    I've had a client request this as well!

    Price Points in Ad Copy will greatly increase CTR, specially during strong offer periods.


  • dhiren oza commented  ·   ·  Flag as inappropriate

    Hello sir,

    I suggest to you please provide ads customizer function for bingads Text Ads format.

    for more detail , see this screenshot :

    The benefit is that, the user easily attack for this types of ads and we can generate more traffic and get the conversion. So, i recommended for that.


  • JR commented  ·   ·  Flag as inappropriate

    It would be great if BIng Ads can Support the adwords feature Adcustomized parameter in order to import it. This type of ad recognize relevant queries linked with an specific landing page and show relevant information within the ad. We have very important clients who are asking to implement this feature ASAP.

    Format of the Ad looks like this:

    {=Mixers.Model} Stand Mixer
    {=Mixers.Capacity} quart {=Mixers.Type} stand mixer.
    {=Mixers.Start_price} - sale ends in {=COUNTDOWN(Mixers.Sale_ends)}.

    Best Regards,

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