Columns in report Gender and Age
1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
2) to add columns Conversions, CPA and Revenue
Age and gender performance reports now report clicks, impressions, and conversions just like our other reports (no more estimates).
This is deeply needed. At least Spend or average CPC per Age group. This way we can make some bid adjustments and then spend more on bing. A 65+ year old behaves differently (usually converts more) than an 18-24 individual
Dear Claire Lee, estimated conversions is not what we all expect.
We hope to get REAL conversions segmented by any of the demographics or a mix of them (Conversions for males age 18-28). And not only the pre-clustered age groups. Look at FB that lets you create the age range you wish.
Dan Johnson commented
This would be super useful. Still confused to why it hasn't been available since the launch of age/gender demographics. Adwords does this with ease. Hopefully bingads gets this sorted asap!
In order to set multipliers for age and gender it would first be nice to know how each group performs. Unfortunately in the age and gender report you could only see the distribution of clicks and impressions. What is missing is costs (well, with average CPC and total clicks I could calculate this assuming there are not too many and too extreme age/gender multipliers at work in the overall bidding network so that I pay the same cpc for each gender / age group) and mostly conversion data (revenue and amount of transactions). Would be great to have these metrics available in this report.