Call Extension Conversions
Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.
We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?
How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?
Ruth Thomas commented
Hi, I would like to resurface this ask as I also have partners that are interested in making "call duration" a conversion (i.e. any call over 30 seconds will count as a conversion).
Leah Thompson commented
Absolutely need this feature to effectively track calls from ads.
For our purpose, we'd set the call duration to 90 seconds. I ran our call report for the last 30 days and only 4 out of the 37 calls we received were at least 90 seconds. Only 4 more were over 30 seconds. Most calls were under 15 seconds.
Call-ins are our most valuable type of lead, but when the calls last less then 90 seconds it is very likely spam or a mis-dial. We can't be bidding on and certainly don't want to optimize our budget for these low quality calls.
By using CPA bidding and having the ability to include calls that are over a certain duration, we can be sure that we're optimizing our budget toward truly valuable leads (which is what we're doing with Google Ads).
Google Adwords offers this - you should too. since you are recording the time people stay on the phone (when clicking on a CLICK TO CALL ad using the Bing Call extensions Bing #) - i should be able to set 1 minute as a conversion time - so then it shows as conversion - even though you do have the time data now, you should add this as a conversion in the conversion data (not only clicks)
Adwords has just launched the option to use a call duration as a conversion.
This is extremely beneficial for many business's, because a phone call is lead!
A lead is opportunity for a sale, and in many cases a call that over a specific duration is money earned.
This features needs to be implemented in to adcenters platform.