So you added remarketing, but you require keywords for remarketing which totally defeats the purpose of remarketing. Remarketing is supposed
So you added remarketing - great, but you require keywords. Defeats the purpose of remarketing. The point of remarketing is so that you can target site visitors - not site visitors who then type in a specific keyword. Totally defeats the purpose.
Search advertising has to be relevant to the search query performed by the end user which means we need to know what keywords you plan to bid on and are most relevant to show your ads against. Remarketing in Bing Ads allows you to improve your performance and ROI within the confines of traditional search advertising but is still search advertising nonetheless.