Show Data for Impressions, Clicks, Conversions etc. by Gender and Age
We can currently bid up or down by age and gender. But we cannot see the activity and data attributed to these groupings. Please add a segment selection in the reporting interface where we can breakdown by campaign, ad group, and keyword what age groups and genders are doing. This would include showing impressions served, clicks, conversions, CPA, ROAS, and all other applicable variables that apply for location, time of day, etc.
This would help make the variables gender and age more actionable with the data we have.
We’ve added estimated clicks, impressions, conversions, and conversion rate to the Age & Gender report (estimated since some stats are non-attributable to a demographic). Please take a look at the new columns, and let us know if there is any more data you’d like to see!
this project was NOT completed. Bing doesn't understand the request.
The request is to show the data in the bid adjustment section.....NOT to put the data in a report.
If we have the data in the Setting tab>> Targeting options>> we can see performance data, and be able to +/- bids, in the same location.
Putting data in a report, with the bid adjustments in a separate place makes our jobs more difficult.