Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    109 votes
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    9 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  2. comments

    I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

    49 votes
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    Backlog  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  3. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    21 votes
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    Backlog  ·  10 comments  ·  Web UI & Usability  ·  Flag idea as inappropriate…  ·  Admin →
  4. Shopping feed to support more upload formats

    Please support XLS or XLSX format for shopping feeds. Managing google shopping feeds is easy as they are saved in google drive then can be accessed by URL. Possibly allow creating feeds in Onedrive then sharing it via url to bing shopping.

    9 votes
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    Backlog  ·  1 comment  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  5. When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

    Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

    5 votes
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    Backlog  ·  2 comments  ·  Shopping, Product Ads, & Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  6. Shared Budgets Need Budget Alerts / Recommendations

    Shared budgets currently show as "sufficient" even when they are running out at 6pm, 7pm in the day.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Low Budget Notification Mails for Insertion Orders

    Bing only is sending out automated mails if insertion order budget is below 15% or 25% at the beginning of the month. That can cause account is automatically stopped because budget is going to zero ans other time. There should be a customizable section to specify when insertion order budget notification should be sent (Other % adjustment or amount of money left)

    2 votes
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    Backlog  ·  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. We should have Bing patners segment in SA360, so this will help better to analyze our performance on partners.

    We should have Bing patners segment in SA360, so this will help better to analyze our performance on partners

    2 votes
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    Backlog  ·  0 comments  ·  3rd Party Provider/Partners  ·  Flag idea as inappropriate…  ·  Admin →
  9. Keyword recommendations

    You create lists of recommended keywords that span multiple pages of up to 100 rows which isn't enough. You've suggested 300+ keywords, there should be at least 250 rows

    Worse though, if I'm selecting keywords from the first page of recommendation and then move to the next page of keyword recommendations to add more, the platform forgets the selections from the first page.

    1 vote
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    Backlog  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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