Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    176 votes

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  2. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    121 votes

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    12 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  3. When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

    Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

    16 votes

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  4. We should have Bing patners segment in SA360, so this will help better to analyze our performance on partners.

    We should have Bing patners segment in SA360, so this will help better to analyze our performance on partners

    5 votes

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  5. Low Budget Notification Mails for Insertion Orders

    Bing only is sending out automated mails if insertion order budget is below 15% or 25% at the beginning of the month. That can cause account is automatically stopped because budget is going to zero ans other time. There should be a customizable section to specify when insertion order budget notification should be sent (Other % adjustment or amount of money left)

    2 votes

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  6. Optimize results after Import from Google

    After importing campaign from Google have bing ads suggest optimizations to successfully optimize the campaign for bing and allow the user to select these optimizations with one click and apply to campaign.

    2 votes

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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  7. Don't offer the same keywords that don't fit again and again

    Every day I'm sorting keywords and every day I get keywords that I have declined many times before. Improve your suggestion tool. Offer the option to get keywords again later, in case there is a lack of keywords. But also offer the option to completely remove them. Because many of the suggested keywords just don't fit at all. There is no point in offering them again. It's just a HUGE waste of time to go over them again and again.

    1 vote

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  8. Keyword recommendations

    You create lists of recommended keywords that span multiple pages of up to 100 rows which isn't enough. You've suggested 300+ keywords, there should be at least 250 rows

    Worse though, if I'm selecting keywords from the first page of recommendation and then move to the next page of keyword recommendations to add more, the platform forgets the selections from the first page.

    1 vote

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    Working on it (12 months)  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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