Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. delete uet

    Make it so I can delete old UET tags and conversion goals.

    202 votes
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    Feedback Received  ·  25 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  2. Please add a column for MerchantProductId in the GoalsAndFunnelsReport

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the ProductOfferPerformanceReport, it would give us the performance data we need for a particular product in a shopping campaign to be able to know what kind of bid to set for it.

    83 votes
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  3. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    73 votes
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    Feedback Received  ·  1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  4. 48 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Image extensions

    Increase max. limit for Image Extensions per Account.

    39 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. 37 votes
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  7. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    32 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. Activate Bing Shopping italy.

    Make Bing Shopping be aviable in Italy is most important for italian advertisers .

    28 votes
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  9. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    27 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Appreciate your feedback on performance. It is noted. In order to ensure we are addressing this quickly, please let us know if we can work with you directly and help troubleshoot your account to uncover top issues quickly. You can send us a response and the team will reach out to you.

  10. Shopping request

    Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    24 votes
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  11. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    24 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    23 votes
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  13. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    23 votes
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    6 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  14. show store Id on campaign page

    show the store id on the campaign page

    23 votes
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    Feedback Received  ·  0 comments  ·  Web UI & Usability  ·  Flag idea as inappropriate…  ·  Admin →
  15. Allow Bing Shopping Ads in Sweden!

    Currently there is no support for Bing Shopping Ads in Sweden.

    22 votes
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  16. Allow Emoji in text ads

    Bing has been allowing emoji in searches for some time now. Emojis will also show in SERPs. Allow advertisers to use Emoji in their ads, and I'm sure there will be a boost to CTR. We're always looking for more ways to make our ads stand out!

    http://blogs.bing.com/search/2014/10/27/do-you-speak-emoji-bing-does/

    21 votes
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  17. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    21 votes
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  18. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    20 votes
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    Feedback Received  ·  2 comments  ·  Automated Bidding  ·  Flag idea as inappropriate…  ·  Admin →
  19. Bing Shopping Campaigns in India

    Bing shopping campaigns are still not available for Indian market. Also even if website is based in India but targeting international market, there is no option for shopping campaigns because of the market currency used for the account (i.e. INR). India is one of the biggest ecommerce market & has the potential to grow on incremental basis.

    20 votes
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  20. Import google analytics Transaction and Goals

    It will be great if we can we can import Transaction and Goals from Google analytics to Bing Ads and also the re-marketing list.

    18 votes
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    Feedback Received  ·  0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
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