Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Make Bing Ads Editor Mac Compatible

    Please make a version of the Bing Ads Editor Mac Compatible!

    3,030 votes
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    196 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  2. Add the labels functionality to better organization of an account.

    Labels is a great tool to manage and organize your campaigns, keywords and ads. It's make easy to filter results and run personalized reports.

    841 votes
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    51 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

    Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

    The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

    Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

    To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make…

    682 votes
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    47 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  4. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    632 votes
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    21 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Don't Limit The Number Of Ads or Keywords Viewable at the Account Level!

    When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

    This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort…

    609 votes
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    20 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Completed  ·  dareo responded

    This should no longer be an issue for the majority of accounts in Bing Ads.

  6. Prepaid cards should be accepted

    Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

    520 votes
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    60 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
    Completed  ·  Marianne Aubin responded

    Thanks for the valuable feedback. We are excited to announce that as of today prepaid cards can be added to your Bing Ads wallet to be used with prepay accounts. Please do not hesitate to keep the feedback coming!

    Thanks!

  7. Change the language and market in an existing ad group

    Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

    486 votes
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    14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Multi Lingual Campaigns feature is now live. You can:

    - Target one or more language at the campaign level
    - At the ad group level use the campaign settings or optionally target a language to override the campaign settings
    - Modify the language settings at the campaign and ad group level

    Hope these new settings enable you to effectively manage your global campaigns. Please let us know your feedback. Thanks!

  8. 460 votes
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    33 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    You asked for it, now you’ve got it! adCenter is now compatible with the latest versions of Chrome, Firefox, Safari and Internet Explorer! This was far and away your most requested improvement to adCenter and a testament that we are listening to your suggestions and improving our solutions for you. So now fire up your favorite modern browser and get working on those adCenter campaigns!

  9. Enable Auto-Tagging of Destination URLs for Analytics Tracking

    It would be great if we didn't have to manually code each destination URL just to get the data to track correctly in our web analytics. Since most small to medium sized businesses are not at the point where they will devote a portion of their marketing budget most of our clients utilize GA because it is free. creating a feature that would automate the tagging with UTM codes would be a big help for many many advertisers.

    412 votes
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    12 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  10. Allows users to select specific hours to show their ads.

    Allows users to select specific hours to show their ads. The preset blocks of 5+/- hours often represent the best and worst conversion hours which defeats the purpose of using times. Google allows for specific hours to be selected. Often the best conversion hours are only 1 or maybe two consecutive hours, not five. More precision is needed.

    375 votes
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    13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Accept PayPal accounts from countries outside the United States

    To Bing Team,

    You have to accept all accounts PayPal from any country. I want to use bing but you accept only accounts from US . you lose 10000... of Affiliate Marketters who want to use this Network . now they spend money in other platform like adwords and 7 search .....

    Please accept PayPal accounts from all the World.

    GoodBye once you accept my order :)

    348 votes
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    28 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Please Undo Desktop/Laptop and Tablet Combined Targeting

    I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

    However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

    As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

    331 votes
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    Completed  ·  18 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Real time reporting

    Real time reporting (no 2 hour lag) so we can see immediately how changes affect costs and performance.

    304 votes
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    9 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  14. Allow automatic bidding, similar to Google Adwords.

    Google allows automatic bidding where it determines the appropriate bid for a keyword. Modifications are allowed to set a max CPC. This makes management of large campaigns easier.

    289 votes
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    5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Could we have automated Rules set up on Bing Ads like Google Adwords?

    Google have launched automated rules 1 year ago and this does allow Advertisers and Agency to manage their campaigns more efficiently with time saving.
    This feature was requested by an Agency and I believe we will have more requests coming in the next months. The reason for this is managing 2 platforms can be time consuming and in this feature is very useful.

    Link with explanation: https://support.google.com/adwords/answer/2472779?hl=en

    276 votes
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    15 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow targeting by county

    It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

    264 votes
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    27 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. 262 votes
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    19 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Completed  ·  Claire Lee responded

    You can now compare performance between 2 periods of time in the campaigns grids through the date picker. You’ll be able to compare any 2 periods of time, between now and 3 years ago. Adding a comparison period (previous, same period last year, or custom) will split out each performance metric into 4 subcolumns – current period performance, previous period performance, change, and change %.

    For more details, please check out this blog post: https://advertise.bingads.microsoft.com/en-us/blog/post/september-2016/new-in-bing-ads-compare-your-performance-between-two-time-periods

  18. Add a Shared Budget Feature

    Shared Budgets are extremely helpful for clients with limited budgets- and let's face it, every client has a limited budget. This feature would help us allocate more money to Bing, while still be able to gain impression share for keywords that might cost more than the overall daily budget. For clients with many campaigns, we might have to set each budget very low thereby limiting the number of searches we qualify for.

    258 votes
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    22 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We are very excited to announce that Shared Budgets is now available globally in Bing Ads. This feature will help minimize the time needed to set up and recalculate individual campaign budgets.

    Shared Budgets is available in all Bing Ads applications, including the Web UI, API, Editor (read-only) and mobile apps (read-only). This feature is available as a Shared Library in the Web UI.

    Shared Budgets is currently not supported with Import and Google Sync. If someone has campaigns using a Shared Budget on the Bing Ads side, and an import for the same campaigns happens from AdWords, a campaign’s budget property will not be updated on the Bing Ads side. We are currently working on this with a plan to release it beginning of 2017.

    Please keep the great feedback and request for features coming!
    -Juan Carlos Ousset
    Program Manager Bing Ads

  19. Add an integrated front-end bypass request feature (just like the Google exemption request button). (inline editorial appeals)

    Allow users to upload ads/keywords for review, which are currently blocked for editorial reasons, using an integrated bypass request feature.

    Currently we have to manually request bypasses via email, and then come back and re-upload the data a few days later. This is cumbersome at best.

    Let us just upload the data once (leave it inactive initially) and then request the bypass then and there.

    Google includes this functionality in both the desktop app and the WebUI. The usability is much higher than the current Y|B system.

    Thanks

    239 votes
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    8 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your feedback and votes! We’re excited to announce that you can now request an editorial exception directly from the Bing Ads UI, Bing Ads Editor and API.

    You can learn more details about this new feature by visiting the Bing Ads help article here: http://aka.ms/ijvuvu

    Votes used to prioritize this feature suggestion have been returned so that you can use them to show prioritization for other feature suggestions that are important to you.

  20. Keyword editing in adCenter Desktop

    Please allow keyword editing in the adCenter Desktop. Deleting the whole keyword and creating a new one is not a good alternative.

    238 votes
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    6 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
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