Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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How can we improve Microsoft Advertising to create a better experience?

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    211 votes
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    18 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for your input and interest. This functionality will be available before the end of the year.

  2. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    123 votes
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    10 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on bringing ad groups without ads recommendations in BAE and expect to have it before CY19 end. This is an alternative solution to have it available in editor, and we are exploring to have it as an alert inline as well.

  3. delete uet

    Make it so I can delete old UET tags and conversion goals.

    93 votes
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    20 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This request is currently being evaluated and development will begin shortly.

  4. Ad customizer

    Please add the Ad Customizer feature like what we have with Google Adwords.

    85 votes
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    14 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.

  5. Agency alerts

    Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

    72 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

    Thank you!

  6. My week starts on a monday. Allow my week report to start on mondays as well.

    Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

    68 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on this feature and it should be available in the coming months.

  7. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    65 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Ability to share audiences across accounts is in development and should be available before the end the year.

  8. Campaign Experiments - Split Testing of Bids, etc.

    Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

    58 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

  9. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    33 votes
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    3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  10. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    32 votes
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    9 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    30 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This feature is in development and will be available later this year.

  12. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    28 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  adCenterCPE, KellyB responded

    Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

  13. Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

    We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

    Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

    Many thanks.

    26 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    24 votes
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    4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  15. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    24 votes
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    19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  16. Custom Combinations for Audiences

    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

    22 votes
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    3 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This functionality should be available before the end of the year.

  17. similar audiences targeting

    Similar audience just like Google AdWords

    14 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We have started working on providing this functionality. This should be in beta before the end of the year.

  18. Google offers search and display, Bing Ads just search. Need a one-size-fits-all solution

    Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!

    14 votes
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    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
  19. export negative keywords from Shared Library

    export negative keywords from Shared Library

    13 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  20. advertise products sold in iTunes

    Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

    11 votes
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    2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Bing Ads responded

    Thanks for the suggestion. The team has started looking at supporting app promotion ads.

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