Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    403 votes
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  2. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    257 votes
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    10 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  3. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    126 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Shared library which supports user to share UET tag and remarketing list cross different manager accounts and accounts is in open beta pilot now, and will be available for everyone in the next few months.

  4. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    86 votes
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    Started  ·  14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    79 votes
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    9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    77 votes
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    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  7. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    72 votes
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    9 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

    We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

    Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

    Many thanks.

    65 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    64 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  adCenterCPE, KellyB responded

    Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

  10. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    63 votes
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    19 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  11. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    60 votes
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    4 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  12. Custom Combinations for Audiences

    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

    39 votes
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    4 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This functionality should be available before the end of the year.

  13. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    37 votes
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    Started  ·  7 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  14. export negative keywords from Shared Library

    export negative keywords from Shared Library

    32 votes
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    2 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  15. Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

    When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

    30 votes
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  16. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    29 votes
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    Started  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  17. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    28 votes
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    3 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  18. Bing Product Ads (shopping) for Netherlands

    Bing Product Ads (shopping campaigns) for Netherlands

    27 votes
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  19. advertise products sold in iTunes

    Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

    23 votes
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    2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Bing Ads responded

    Thanks for the suggestion. The team has started looking at supporting app promotion ads.

  20. similar audiences targeting

    Similar audience just like Google AdWords

    19 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We have started working on providing this functionality. This should be in beta before the end of the year.

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