Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    243 votes
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  2. support free advertising for non profit 501(c)(3) organizations like google with its grant program

    I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

    152 votes
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    22 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your interest in Grants for Social Impact. The pilot is currently closed as we assess learnings and we are not accepting new handraisers at this time. Once the pilot expands or becomes widely available, we will follow up with you about next steps. I recommend the non-profit registers with Microsoft Philanthropies – https://nonprofit.microsoft.com/#/register. That is the first step to joining Grants for Social Impact and will give the non-profit access to other grant programs and opportunities with Microsoft products.

  3. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    132 votes
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    7 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  4. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    70 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Shared library which supports user to share UET tag and remarketing list cross different manager accounts and accounts is in open beta pilot now, and will be available for everyone in the next few months.

  5. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    70 votes
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    13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    49 votes
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    Started  ·  14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    40 votes
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    9 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    36 votes
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    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  9. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    34 votes
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    Started  ·  7 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  10. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    29 votes
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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  adCenterCPE, KellyB responded

    Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

  11. Please add a column for AudienceId in the GoalsAndFunnels report

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

    26 votes
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    19 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

  12. Custom Combinations for Audiences

    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

    25 votes
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    4 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This functionality should be available before the end of the year.

  13. Columns in report Gender and Age

    Make possible:
    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
    2) to add columns Conversions, CPA and Revenue

    25 votes
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    4 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

  14. Do not count some Conversions, under "conversion" column

    Similar to Google Adwords,
    We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.

    The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.

    The motivation:
    I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
    I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.

    however, if the same visitor also makes a…

    20 votes
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    1 comment  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  Aaron Lauper responded

    This feature is currently in the piloting stage, and will likely be released generally in the first quarter of 2020.

  15. export negative keywords from Shared Library

    export negative keywords from Shared Library

    20 votes
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    2 comments  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

  16. Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

    When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

    16 votes
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  17. similar audiences targeting

    Similar audience just like Google AdWords

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We have started working on providing this functionality. This should be in beta before the end of the year.

  18. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    12 votes
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    Started  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  19. Product Group level bid adjustments

    Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

    12 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    12 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    With our upcoming updates to the Product Groups tab, you’ll be able to see products within groups by hovering over a Product Group’s name.

    If you’re requesting a different type of functionality, please clarify in the post or comments section. Thanks!

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