I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

The current process is that the account owner has to go to the agency and ask that their account be released.

Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

It would be great to be able to manually adjust column width. Thanks!

Similar audience just like Google AdWords

Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.

I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.

We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

Now we need to upload/update feeds manually and it takes a lot of time.

Make the Maximize Clicks bidding algorithm available for Bing Shopping campaigns

Similar to the option in Google Ads.

We would like the ability to only count certain goals in the 'Conversion' column.

This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

Thank you!

Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

Add a feature for automatic retargeting after x amount of sale for smart shopping campaign like google has to have automatic bids and keywords for maximum conversions.

Open up the API for scripts to take advantage of the following
- Ad Schedules
- Locations
- Devices
- Audiences

With the ability to:
- Read performance metrics
- make bid adjustments