Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Click to Call Only Ad

    Can you have include click to call only ads for smartphone devices.

    164 votes
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  2. delete uet

    Make it so I can delete old UET tags and conversion goals.

    141 votes
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  3. 126 votes
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    On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.

    Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.

    Thank you for your input. We appreciate it and your business!

  4. Being able to bid at 0.01

    Being able to bi at 0.01

    102 votes
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    14 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  5. Bitcoin

    Add Bitcoin payments in Bing Ads.

    94 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Enable operating system and carrier targeting

    For mobile ads, let me target specific handsets (e.g. iPhone only) and carriers (e.g. AT&T and Verizon only).

    80 votes
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  7. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    72 votes
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    7 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

  8. Penalizing accounts

    Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

    72 votes
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    9 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Website Call Conversion Tracking

    I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

    This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

    59 votes
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    Upon review, we do not have any near term plans to provide this particular conversion tracking functionality

  10. Restore/ Re-Enable Deleted Campaigns, Just Like AdWords

    In AdWords, campaigns are never technically deleted, but hidden from the active account and paused so that it doesn't clutter the main interface. I ran into an issue because our accounts are handled by 2 people and my colleague accidentally deleted a campaign from uploading a list.

    It would've been nice to simply click the tabs that display "All, All but deleted, and All enabled" and be able to see that deleted campaign again and simply restore it that way.

    Lucky for us, we have the same campaign in AdWords and are able to import the campaign again and not…

    57 votes
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  11. Need Ability to Block more than 100 IP Addresses or subnets.

    I need the ability to block more than 100 IP Addresses and subnets. This stems from the fact that you can not target mobile ads based on carriers. What I've been doing is placing a filter on my mobile ads to block out other carrier traffic. The problem is I've amassed over 100 ip address ranges and your exclusion tool only allows me to block 100 ip addresses. I need the ability to block at least double that amount. Maybe 500 ip address is a nice round number.

    56 votes
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    We do not plan to extend our IP address blocking functionality at this time given the current limits work for the majority of users

  12. comments

    I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

    52 votes
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  13. Make API call to get Json Response

    Make API call to get Json Response instead of donwloading a zip file

    40 votes
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    7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  14. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    36 votes
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    4 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We do not currently have plans to roll back the update to exact match, which included synonyms/implied words/same search intent. Our algorithms are constantly learning to improve the matching quality and we closely track close variant performance. For many advertisers, we have seen lower CPAs and higher CTRs for EEM compared to True Exact. It should also be noted that we will prefer true exact matches over any close variant where applicable. We will continue to monitor close variant quality as well as incorporate your feedback into our planning around any algorithm changes. We encourage you to continue to open support tickets if you are dissatisfied with the traffic your campaigns are receiving.

  15. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    34 votes
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    Not in our plans right now  ·  2 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. Add russian language

    Please, add russian language to ads

    34 votes
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  17. Editable Action Text for Action Extensions

    We're a B2B company and would like to add CTAs like "View Demo" or "Get A Guided Tour" in the Action Extensions. It would be great if we could edit the text within a specific character limit so that we can add more relevant and targeted action text.

    32 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  18. Show ads in South Africa

    Show your ads in South africa

    31 votes
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  19. Option to filter out zero-conversion rows from the ConversionPerformanceReport

    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

    31 votes
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  20. Make it possible to make an adult account for the Netherlands

    At the moment its possible to get an adult account for the following countries: Canada, France, Germany, Hong Kong, Republic of Ireland, United Kingdom, United States and Taiwan. Why is it still not possible to get an adult account for the Dutch market. Please make this happen

    27 votes
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    3 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
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