Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Notify Account Manager When Their UET Tag Is Disabled!!

    Bing should send some kind of notification to let the account owner/manager know if their conversions are not being tracked due to an invalid UET code. My account was running for a while without me knowing there was a problem!

    4 votes
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  2. Import campaign from Google Adwords Express

    Currently you can only import an existing campaign from Google Adwords and not Adwords Express. This is making it difficult for small businesses to get started with Bing Ads that are not familiar with the set up and management campaigns

    4 votes
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    Not in our plans right now  ·  2 comments  ·  Import  ·  Flag idea as inappropriate…  ·  Admin →
  3. Remove/Fix Limited by Budget

    Remove/Fix Limited by Budget.
    I have had campaigns, that were fully functional, getting clicks, reaching daily budgets sudden go to Limited by Budget status which then crippled the Campaign. The campaign goes from getting 40 clicks in a day to 0 because of Limited by Budget. I would prefer my daily budget to be spent rather than the campaign getting crippled.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Sitelinks & Query String parameters

    Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

    4 votes
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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. Shopping available for New Zealand

    wants to ahve it available in NZ

    3 votes
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  6. adult product ads (shopping) - US, CA & UK

    Would like to be able to set up Adult Toys on Bing Ads Shopping in US, CA & UK.

    3 votes
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  7. Bing shopping

    Bing shopping shall be available in all markets

    3 votes
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  8. Add Spreadsheet functionality in scripts/API

    Add a functionality to push and retrieve data to/from an online spreadsheet, like the SpreadsheetApp in Google Ads scripting.

    3 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  9. location extention belgium

    Add Location Extensions in Belgium

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  10. Call extension at account level

    Allow call extensions to be managed at Account level. Phones no.s doesn't change between campaigns. Lot lesser API calls.

    3 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. exclude location extension

    It would be great if we would have an exclude location extension button

    3 votes
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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Duplicate ads within the same ad group | Allow to change location and time for ads on the same ad group

    Hi Team,

    We are requesting for you to enable the feature for having duplicate ads on the same ad group. Also, to allow us to set a specific location and time for specific ads within the same ad group. Where in it will allow us to follow the location and time set on the specific ad and not just on the ad group settings. Google has this feature.

    3 votes
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  13. Ad extensions with demographic criteria

    Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

    3 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. keyword planner

    In keywords planner, there is no option to add the recommendations to an existing ad group. It will only create a new one with the words in there. There needs to be a function to add the keywords to my ad group. And it is still not user friendly.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. customer would like to see a conversion goal for bound rate, and for new visitors.

    would like to see conversions for bounce rates, and for new visitors to the website

    3 votes
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  16. Enable Bing Ads in Croatia

    I want to be able to work as an agency from Croatia without having to use a US address or bank card which makes me illegible for bing ads.

    3 votes
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  17. Open your ad platform for Asian countries especially for China

    Open your ad platform for Asian countries especially for China

    3 votes
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  18. Adcenter and Microsoft Publisher merger

    The world is becoming more digital and uses less physical published materials, publisher is never used because it lacks a lot of design power like products from Coral and Adobe and others, so its only logical to merge adcenter and publisher together with new features such as:
    1. sms/email marketing
    2. Search engine marketing (Bing and maybe Google too)
    3. Submission and tracking of video/static ads to online ad networks.
    4. Affiliate marketing engine (please view Adobe Business Catalyst affiliate marketing engine www.businesscatalyst.com/)
    5. Social media posting, Article marketing to blogs etc
    7. Submission and tracking of video ads…

    3 votes
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  19. List of Longitutde and Latitude

    It would be much appreciated if we could have an available list of Longitude and Latitude in the US. It could help us determine the actual state/cities we are targeting.

    2 votes
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  20. ads impression on specific user 5 time a day

    I have to show my ads impression on specific user 5 time a day. but i can not do this at Bing , Please include this option on your system if possible. I have got this type of option on like Traffic Junky promotional system. So please include this it will be help us to search user.

    2 votes
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