Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    16 votes

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  2. Allow hemp derived CBD products to be advertised

    With the recent passage of the 2018 Farm Bill thereby legalizing all industrial hemp products, including CBD.

    Will you update your advertising policy to allow advertising of CBD?

    16 votes

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    7 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  3. When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

    Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

    16 votes

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  4. Motion to add Polish language (its 6 years now, it is the time)

    From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

    Bing has a major user base in Poland.

    Lack of polish language support draws it impossible to display ads to this million users group in Poland.

    Therefore i open a motion to add Polish language to Bing Ads.

    It's 6 years. It is the time.

    16 votes

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  5. Image extensions

    Increase max. limit for Image Extensions per Account.

    16 votes

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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    16 votes

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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Update negative phrase match logic

    The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

    16 votes

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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  8. Export all billing invoices for a month

    For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

    16 votes

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    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Special characters moderation loophole

    For more than a year, I have been trying to fight with illegal drugs ads, but they appear new every day. You can't fight it manually, you must close the ability to bypass moderation due to the replacement of letters and special characters.

    15 votes

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    5 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  10. kindly give debit card

    Allow debit card in India

    15 votes

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  11. Allow Geo-targeting by department (France)

    Only regions, city and radius are available, but departments are important too for the French market.

    15 votes

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  12. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  13. SA360 support for Microsoft Responsive Search Ads (RSA)

    SA360 support for Microsoft Responsive Search Ads (RSA)

    14 votes

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    1 comment  ·  Search Ads 360 Integrations  ·  Flag idea as inappropriate…  ·  Admin →
  14. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes

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  15. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    14 votes

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  16. Enable Paypal In Vietnam, Or At Least Include VND as Currency

    Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

    14 votes

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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow for negative broad match keywords

    Google allows to add broad match negative keywords. Bing, please do the same!

    14 votes

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    3 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  18. PLEASE add the health page to the UI - https://status.ads.microsoft.com/ (PLEASE VOTE!)

    Please add the health blog / platform status page to the UI, or at least a link to it!

    So many people are unaware of this page - https://status.ads.microsoft.com/

    Providing this information on the UI, or a link to it will prevent a lot of needless contacting of support, which is wasting the agents time as well as the advertisers! This is especially useful for when there are minor issues such as a delay in data. Instead of thinking my entire account has stopped and franticly contacting support, I am aware that there is a delay and can stay updated…

    13 votes

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  19. SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    SA360 support (creation and optimization) for Microsoft Dynamic Search Ads (DSA)

    13 votes

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    0 comments  ·  Search Ads 360 Integrations  ·  Flag idea as inappropriate…  ·  Admin →
  20. Adjust column width permanently

    It would be great if we could adjust column width permanently

    13 votes

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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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