Microsoft Advertising Feature Suggestions
Welcome, friends! This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.
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Need a BOUNCE RATE column for reports
I can not believe there is not a BOUNCE RATE column for reporting in Bing Ads!!! That seems like a pretty common sense thing to have. If I have a million clicks to my website and no one is staying on it long enough to make a conversion....that's pretty important to know because obviously something is wrong with my ads, keywords, or website!! Please put a bounce rate on there!! And it's not just a "Google" thing....every type of tracking software I use has a bounce rate in my reporting!!
11 votesWe introduced bounce rate into reports a few years ago and it was rarely used by advertisers. We’ve since removed it and do not expect to return it anytime soon.
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UET-Tag for AMP
We wanted to insert the UET-Tag into our AMP (Accelerated Mobile Page) and after talking to the support, we found out that there is no "non-javascript" that we can use.
10 votesThanks for the feedback! We’re evaluating this.
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Direct link to Bing ads via power bi (same as google analytics)
If we could directly link our Bing Ads campaign data to Power BI, as a solution template for example
10 votesThis feature request should be directed to the Power BI product team. In the meantime, you can use the instructions at http://bingads.topowerbi.com/ to get Bing Ads data into Power BI.
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why there is no arabic ads
this is very important idea to allow arabic ads
10 votes -
Import google analytics Transaction and Goals
It will be great if we can we can import Transaction and Goals from Google analytics to Bing Ads and also the re-marketing list.
9 votes -
Please build a UET Tag helper plug-in for Edge.
It would be great to have a UET helper plug-in built for the Edge browser. Currently it's only available for Chrome.
9 votes -
Shopping feed to support more upload formats
Please support XLS or XLSX format for shopping feeds. Managing google shopping feeds is easy as they are saved in google drive then can be accessed by URL. Possibly allow creating feeds in Onedrive then sharing it via url to bing shopping.
9 votes -
Broad Match Modifiers - Disable Close Variations
Because Bing's Broad matching algorithm is overly aggressive, we should at least have the option to disable close variations when using Broad Match Modifiers. We've setup many keywords that include a few broad match modified keywords, and our ad will return for search terms that do not include all (or sometimes any) of those keywords. That's more than a little ridiculous, and defeats the purpose of setting up Broad Match Modifiers.
If I'm explicitly setting up a keyword where I'm requiring a certain term be present in the search query, it's quite presumptuous to simply match that term to what…
9 votesThere are no plans to disable close variants at the current time.
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Remove "how to" as a noise word in search
I want to target a phrase that is "how to xxxxxx", and I can not just use phrase or exact match...because the ad also shows up for only the word "xxxxx". This is a waste of clicks, and is not targeted.
Can you please remove "how to" as a noise word? This would make it much better for marketers to really target down lots of keyword phrases and exact matches.
9 votesWe appreciate your feedback. For those advertisers that are uniquely impacted by this issue, we would encourage you to open a support ticket. Thanks!
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Website Inclusion feature
Have the option to include websites where the advertisers want their ads to run instead of excluding. Some advertiser complain that because we only have the option to exclude, it takes a lot of their time to run reports and monnitor their campaigns' performance regularly because they dont want totally eliminate all syndicated websites.
9 votesWe do not plan to add the ability to only choose which partner sites adds show on versus the current exclusion feature.
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Targeting based on residence
It would be very nice if we will have an option to target people according to the default location in Bing settings. It would help us to target people who are residing on the country we are targeting to. Thanks!
8 votes -
Bing Merchant Center to be featured in South Africa.
We also want Bing Merchant Center to be featured in South Africa. Can you make Bing Merchant Center available in South Africa
8 votes -
Add UAE on Bing Ads Market
You have a huge market in UAE. Please include us to Bing so we can advertise here. Looking forward on it
8 votesWe do not have plans to add support for UAE as a Bing Ads market in the near future.
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Action Based Modifers
Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered
8 votesWill evaluate. thanks for the idea.
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Provide a way to exclude answers.yahoo.com from online ad campaigns.
I've got a detailed tracking mechanism tied to my site so I can track the conversion efficiency of every single search. Content is about 10% of my business, but the other 90% comes from the search network. Between 58% and 62% of the hits from my ad campaign result from the 'answers.yahoo.com' (or another affiliated answers site), and not one of them have ever resulted in a sale. Its wasted hits on my site, and it eats up more than half my advertising budget. I'm struggling, as are other small businesses. I would love to see my full budget going…
8 votesWe do not plan to enable exclusion of individual Yahoo search sites at the current time.
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Adult ads in Eastern Europe
It would be nice to advertise Sex Shops out of UK/USA.
8 votes -
Tool Provider Support for MSAN
Not being able to see front and back end metrics for MSAN in the same platform as their other campaigns is a major roadblock in getting advertiser opted into MSAN - the workaround does not work as well for features like feed-based MSAN
7 votes -
Show Feed % Match and Mismatch Alerts for Product IDs from the Product Audiences Code
When setting up Bing Product Audiences, it would be nice to get some sort of validation in the interface that a threshold percentage of collected IDs are matching the Bing Merchant Center. If they are not matching, I would like to be alerted, to see what the match percentage is, and to receive a list of IDs that did not match.
7 votes -
bing places
Will Bing Places opens soon in Denmark? Already we get a great effort from Bing Organic traffic and through or Bing Ads campaigns. Therefore will it just make our results better if Bing Places also opens in Denmark.
7 votesHi,
Thank you for this feedback and taking the time to submit it! I’ve shared your feedback and contact with the product team for Bing Places. Please note this forum is for Bing Places integration with Ads; sorry for any confusion!
Sincerely,
Aurea
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Bing should create a feature that allows advertisers the option to just target specific syndicate partner websites on your network.
I have several pub websites that are generating me most of my ROI for my ad spend. This option would allow me to better optimize my ad campaigns.
7 votesThanks for your feedback.
Currently we have no plan to allow or suggest advertisers to target specific syndication partner websites. While we have the plan to provide recommendation on re-adopting website that is previously opt out by advertisers and estimated to bring more qualified traffic, or suggest website exclusion that is absolutely poor performing.
Let me know additional feedback you may have.
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