Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. ad preview tool

    The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

    15 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We don’t expect to change this behavior of the ad preview tool given low interest in this functionality in recent years.

  2. Ability to add Conversion Goals as Audience

    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

    14 votes
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  3. Roll out DSA for the Indian market

    Currently DSA is available only for UK and USA markets. I should be available for other large markets as well.

    13 votes
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    Further to last update, a closed beta pilot is running in Netherlands, Switzerland, Spain, Sweden and Italy as we speak!
    We plan to bring DSA to IN hopefully in Q1 2021. Thanks!

    - Prachi

  4. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    13 votes
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  5. Make available to target your system to Russia with Russian-speaking population

    Make available to target your system to Russia with Russian-speaking population and replace the current ads on Yandex Direct on Bing Ads

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Allow for negative broad match keywords

    Google allows to add broad match negative keywords. Bing, please do the same!

    13 votes
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    3 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  7. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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  8. Let us preview our full ads (including extensions)

    There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

    12 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  9. Greek Lng in Ads.

    i leave in Greece but we can not write Greek Ads, Why?

    12 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. support for ads and keywords in Hebrew

    Currently there's no way to define keywords or ads in Hebrew.
    Naturally this makes it impossible to create ads for most businesses in Israel where most people write and read primarily in Hebrew.

    12 votes
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  11. Show ads that are pending editorial approval

    An ad that is pending won't show until it is approved. This is slightly annoying because even AdWords will show an ad that is pending in like 4th position. We can create a completely new ad every time we edit, and let both run until they're both approved, but it's a little annoying.

    12 votes
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    0 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  12. Improving downloading features for Microsoft Advertising Editor (Bing Ads Editor or BAE)

    Sending this feedback as for advertiser's request. Wanted to improve our features on Microsoft Advertising Editor (Bing Ads Editor or BAE) as for advertiser's following scenario:

    For dowloading all campaigns, duplicated a campaign, added over 15k keywords and posted changes Google Ads Editor in like 5 minutes while BAE was still downloading campaigns up to 3 hours.

    I mean, I don't understand the logic of storing anything locally if it has to take so much time to load all the campaigns or posting changes. The one thing I've noticed is that your editor gets stuck at "Finalizing Changes" part while…

    11 votes
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    0 comments  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  13. Report Impression Share in Dimensions Tab for Labels

    You can currently pull avg. position for each campaign, ad group, etc. label in the Dimensions Tab. However, it would be very helpful to have competitive share of voice data segmented by label as well, particularly search impression share.

    11 votes
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  14. 3rd Party Tech Support Not Allowed Rule Is Not Good For Everyone Big Number Of Genuine Advertisers Are Also Getting Affected With This Rule.

    3rd Party Tech Support Not Allowed Rule Is Not Good For Everyone Big Number Of Genuine Advertisers Are Also Getting Affected With This Rule.

    Read The Chat Conversation To Know What Someone Can Feel In Case Of Being Genuine.

    11 votes
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    9 comments  ·  Editorial Policy / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  15. Make Bing Ads available in South Africa

    Many Microsoft services, including Azure, are available in South Africa, and payable in Rands.

    Please make Bing Ads likewise available in SA. Whether you support Rands or not is not totally important, as we can pay in USD if necessary.

    But, we need to be able to geographically target SA customers.

    Give us an alternative to Google Adwords!!!

    11 votes
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  16. Include Belgium as call extension

    It would be truly helpful to enable Belgian companies to include a Belgian call extension as Belgian users must use "bing.fr" ("bing.be" does not exist). It is important to note that a Belgian call extension on "bing.fr" is not possible.

    Thank you for considering it !

    11 votes
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    Not in our plans right now  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. Make bing adwords for Romania as well

    The Romanian Market should have bing as well not just google adwords
    .And is not any point to write my advertise in english beacuse my customer don't search in english

    11 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Need a BOUNCE RATE column for reports

    I can not believe there is not a BOUNCE RATE column for reporting in Bing Ads!!! That seems like a pretty common sense thing to have. If I have a million clicks to my website and no one is staying on it long enough to make a conversion....that's pretty important to know because obviously something is wrong with my ads, keywords, or website!! Please put a bounce rate on there!! And it's not just a "Google" thing....every type of tracking software I use has a bounce rate in my reporting!!

    11 votes
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    We introduced bounce rate into reports a few years ago and it was rarely used by advertisers. We’ve since removed it and do not expect to return it anytime soon.

  19. Please simplify API

    What is it with enterprise companies and the obsession to make the simple complex?

    I have a golden rule, if an API can not be understood and implemented in less then 30 minutes its useless and over engineered.

    Ultimately, all an API is, IS a FFI (a Foreign Function Interface):

    It should just be a list of calls, with their parameters, some super basic authentication with well defined return payload structure. The API documentation should therefor just really document those Method calls and their parameter types.

    But of course, we can't have nice things, and instead we need to build…

    10 votes
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    7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  20. Direct link to Bing ads via power bi (same as google analytics)

    If we could directly link our Bing Ads campaign data to Power BI, as a solution template for example

    10 votes
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