Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Automatic Upload from File for Offline Conversions

    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

    26 votes
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  2. Broad Match Modifier Workability

    Please can you add an option to change broad match keywords to BMM without having to delete and re-upload them. OR, break away from what Google do and have BMM as its own match type

    26 votes
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    1 comment  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  3. Turn off Close Variations since it can cause irrelevant search terms

    We should have a feature where we can turn off close variations to avoid having irrelevant search terms. I'm afraid continuously adding irrelevant searches to my negative keywords list won't really work. As you can see, my ads are shown for completely random keywords so even is I add them as negative, I will be still spending money for other trash search terms.What's the point of exact match type if it's basically the same as broad? This is extremely important.

    23 votes
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    1 comment  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →

    Hey folks,
    We appreciate your input and feedback on the existing matching behavior. We encourage you to reach out to the support team to help address any issues you may encounter in the immediate term. Our algorithms are continuously learning and working to improve matching quality.

    As our algorithms continue to learn, we have observed that close variant performance and quality has significantly improved over the past few months. For many customers, close variants are performing better than canonical match types; we do not have any plans to revert the close variant updates. For those customers that are uniquely impacted by these changes, combining effective negative keyword strategies, use of Broad Match Modifier, and escalating to support are great options to address concerns that may still arise.

    Best,
    Ben

  4. show store Id on campaign page

    show the store id on the campaign page

    23 votes
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  5. Allow Bing Ads To Target Traffic Per Browser (Chrome, IE, Firefox, etc)

    If you can have Bing Ads target traffic per browser like Facebook does. If we can target the campaign on different web browsers this would be good. Some of the traffic we are looking for is very specific as in what type of browser we are looking for.

    23 votes
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  6. Activate Google Shopping Belgium

    We spend most of our advertising money on google shopping because it works the best for our shop, which is probably true for more advertisers. it would be great of these type of advertisements is also available for bing.

    22 votes
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  7. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    22 votes
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    3 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. Bing Ads Intelligence for Macs running Excel 2011

    Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

    21 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. export negative keywords from Shared Library

    export negative keywords from Shared Library

    20 votes
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  10. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes
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  11. Gender Age and other Demographics full 100% Opt Out in Campaign Settings

    The only option offered to remove a Gender or Age Group from the targeted audience is to "Decrease by" and only up to 90% of the initial bid.

    Let's add to that a possibility to basically FULLY exclude or include any age group or gender.

    19 votes
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  12. Bing Ads Intelligence need live for mac

    Bing Ads Intelligence need live for mac

    18 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Insights in converted clicks and conversions

    I would like to see the results of the different conversions types (sale, newsletter etc). And have 2 columns, one for converted clicks and one for conversions like in AdWords

    18 votes
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  14. 18 votes
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  15. 17 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. SMS Messaging

    Offer SMS (Text) messaging for specific topics and issues - to alert customers of issues with the product or with their account and to let them know when an issue is resolved (e.g. credit card expiring, editorial rejection, paused ads, coupon depleted, etc.)

    17 votes
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    34 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Image extensions

    Increase max. limit for Image Extensions per Account.

    16 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  18. Unlimited ads per ad group

    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

    15 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Update negative phrase match logic

    The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

    15 votes
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    0 comments  ·  Match Types  ·  Flag idea as inappropriate…  ·  Admin →
  20. Please make Shopping campaigns available in Denmark

    Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

    Thanks.

    15 votes
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