Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Create a Product Group tab at Campaign and Account Level.

    Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

    6 votes
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  2. Add/Remove Excluded Locations via API / Bing Ads Scripts

    Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

    It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

    5 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  3. The ability to clone campaigns and ad groups

    It would be great if I could copy and paste at the campaign and ad group level instead of only at the keyword and ad level. Sometimes I want to create a clone campaign and this capability would save me a lot of time.

    5 votes
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    Working on it (6 months)  ·  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Scripts Beta

    Open up the API for scripts to take advantage of the following
    - Ad Schedules
    - Locations
    - Devices
    - Audiences

    With the ability to:
    - Read performance metrics
    - make bid adjustments

    4 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  5. Shared Budgets Need Budget Alerts / Recommendations

    Shared budgets currently show as "sufficient" even when they are running out at 6pm, 7pm in the day.

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Smart shopping

    Add a feature for automatic retargeting after x amount of sale for smart shopping campaign like google has to have automatic bids and keywords for maximum conversions.

    3 votes
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  7. smart shopping

    Hello, smart Shopping Campaigns make a lot more sense and have been available in Google Ads for a long time.
    When will MSFT have smart shopping campaigns available?

    Thx..

    2 votes
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  8. Have an option to view insertion orders in advance of bill-to switch

    Clients who wish to switch their account bill-to and have a new insertion order set to start some time in the future are unable to see the new IO in the UI, until the actual start date. Please add in the ability to view the IO in advance, or add in a help button which says "You will only be able to view the IO on the actual start date". This will help to reduce escalations to support.

    2 votes
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  9. separate the apply and dismiss buttons

    When attempting to mass apply a recommended changes to an Advertisement in campaign management, I have twice now accidently clicked dismiss instead of apply due to how close they are together. either separate the 2 buttons or put a confirmation for the dismiss or an undo option.

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Allow for Automated imports in BAE

    I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

    Thank you

    2 votes
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  11. Allow image extensions to all Geo location

    This extension hss a lot of benefits, and it should be available in all Geo locations

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Allow image extensions to all Geo location

    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

    2 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. Re-instate the 'Last 7 days' option in the date range dropdown

    It would be helpful if you could re-instate the 'Last 7 days' option in the date range dropdown. This was available until recently and I found this very useful. I am aware that I can change the date range manually but I found this selection very helpful. The 'Last 14 days' is still in the dropdown so I wondered why the 'Last 7 days' was removed?

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. Suggestions about adding keywords or ads to empty ad groups should be updated and dismissed in real-time.

    Recommendations about adding keywords or ads to empty ad groups should be updated and dismissed in real-time when fixed. Now, we have to manually dismiss them.

    1 vote
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    0 comments  ·  Optimization/Recommendations  ·  Flag idea as inappropriate…  ·  Admin →
  15. Target CPA for Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, Australia

    Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, New Zealand and Australia. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow us to upload our own data,

    Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

    1 vote
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    0 comments  ·  Conversions & UET  ·  Flag idea as inappropriate…  ·  Admin →
  17. unsubscribe

    Add an "unsubscribe" button to the bottom of your emails from service@bingads.com. I have unchecked every box in "my settings" and I STILL get those annoying things.

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
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