Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Being able to bid at 0.01

    Being able to bi at 0.01

    104 votes
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    14 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  2. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    82 votes
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    15 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  3. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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  4. Portfolio Bid Strategies

    Portfolio Bid strategies need to be incorporated, similar to Adwords. This would be extremely helpful for tROAS since you can assign one goal to a group of campaigns.

    10 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  5. Shared Budgets for tROAS

    I see that tROAS bidding strategy is currently not supported with shared budget (Please refer the below screenshot from one of our help resources)

    In order to push for tROAS adoption with our customers, using the feature in combination with Shared Budgets would be very valuable. A lot of customers across markets have already pushed back, that this is a blocker for not adopting tROAS.

    Could you have a look at this and check if we can make this combination available?

    8 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  6. Target CPA for all countries

    Please allow Target CPA for more than the countries currently provided. There should not be limitations on countries for this campaign strategy.

    7 votes
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    3 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  7. Manual Bidding Deprecation

    Want to retain the Manual CPC bidding for all new advertisers instead of using the Enhanced CPC. This is the best option for new advertisers as we will have a great control on our budget.

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  8. Open Target ROAS Bidding Pilot to Canadian Advertisers

    Please open the Target Roas bidding pilot to Canadian advertisers. We're based in Canada but we advertise in the US market

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  9. setup the ability to choose main and secondary conversion

    We have two conversion types and would like to be able to see only the main conversion in the column conversion and the secondary conversion in a seperate column. Also I would like to use Target CPA for the main conversion only.

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  10. target impression share bidding strategy

    Add bidding strategy to target impression share

    3 votes
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    2 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  11. Make Daily/Monthly Budget Limits Function As Named

    The current budget management can easily spend our entire budget before the end of the month. In reality and according to documentation (https://help.ads.microsoft.com/#apex/3/en/51019/1) daily budget limits can be exceeded by as much as 100%. If this happens early in the month enough times, the monthly budget can be exceeded or run out of very early in the month. Support recommends lowering the daily budget to account for this, in my case by cutting it in half. This presents several problems. First, it makes joke out of the daily budget cap. Second, I have to manage a task the…

    2 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. reduce mimimum bid to 1 cent

    It is VERY important for microsoft to allow me, just as adword, to bid from $0.01.

    The $0.05 minimum bid right now, results in my campaigns not making sense economically. For example I've spent now $400 on a campaign which resulted in paying customers revenues of $300. Which means for every dollar spent on microsoft I am loosing money.

    If, on the other hand I could bid instead of $0.05, $0.01 - to - 0.03 this would immediately turn my campaign into economical: me turning a profit per paid customer, instead of loosing money. huge difference.

    When I earn money…

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  13. Manual Bid

    Allow us to use Manual Bid

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  14. Manual Bid

    Allow us to use Manual Bid

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  15. Please add custom option feature in Microsoft Advertising UI for demographics age brackets

    Please add custom option feature in Microsoft Advertising UI for demographics age brackets

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  16. I want to use manual bidding but now It disappeared

    I want to use manual bidding but now It disappeared

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  17. manual strategy

    dont remove it

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  18. Maximize Conversion Value Bidding

    This is how Google has theirs and this would be helpful if we could incorporate.

    About Maximize conversion value bidding

    Maximize the total conversion value of your campaign within your specified budget with maximize conversion value bidding strategy.

    This bidding strategy uses advanced machine learning to automatically optimize and set bids. It also offers auction-time bidding capabilities that tailor bids for each auction. You define the value that you want to maximize, such as sales revenue or profit margins, when you set up conversion tracking for your account.

    Bid adjustments and Maximize conversion value:

    Bid adjustments allow you to show…

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  19. 1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  20. Open target roas bidding available for Spanish market

    Open target roas bidding available for Spanish market

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
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