Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



How can we improve Microsoft Advertising to create a better experience?

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  1. Editable Keywords

    I think it's important to make Keywords Editable in such a way that the Old Keyword will be automatically paused or removed, in place of the new keywords.
    This will make Keywords Optimization swifter and Better for Advertisers Like us

    2 votes

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    0 comments  ·  Recommendations / Optimizations / Planner Tools  ·  Flag idea as inappropriate…  ·  Admin →

  2. Keyword Planner Issue

    In the keyword planner, I entered all of my keywords, set the bid for $2 and daily budget at $10. It says that I should be getting 179-242 clicks weekly, have 4.01K-5.42K impressions, and spend $20.6-$27.8 weekly. But if you calculate those estimated clicks based on the keywords bid which is $2, it is very far to the estimated spend of $20.6-$27.8 weekly. Please review it. Thanks!

    2 votes

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    0 comments  ·  Recommendations / Optimizations / Planner Tools  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  AdminJie Gao (Admin, Microsoft Advertising) responded

    Thanks for your feedback. The weekly estimated spend is impacted by the keywords, bid, budget, and account historical performance, etc.

    In this case, the estimated spend was capped by budget thus you can see a shaded area in the graph.
    You can try to increase your budget or decrease your bid to adjust.

  3. Include Forecast option for Query Volumes

    Forecast for upcoming query volumes in the coming months

    1 vote

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    0 comments  ·  Recommendations / Optimizations / Planner Tools  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  AdminJie Gao (Admin, Microsoft Advertising) responded

    Hi, could you share more on how would use the forecast feature? Is it similar to Google Trends? How would you take actions based on the forecast results?

    We are in pilot to release add trending search queries as new keywords in recommendation page. Pls reply me if you would like to join the pilot. Thanks.

  4. Remove double keywords and already used ones automatically from dialog for new keywords

    When people add new keywords, keywords that are already used are not removed automatically. Furthermore, the list with already used ones shows long suggestions for improvement. Removing the already used keywords costs tons of time and is time wasted. Please AUTOMATE the removal of keywords that are already in the list.

    1 vote

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    0 comments  ·  Recommendations / Optimizations / Planner Tools  ·  Flag idea as inappropriate…  ·  Admin →

  5. Another test version of Ad preview even if the ad is not live

    Another test version of Ad preview even if the ad is not live

    1 vote

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    0 comments  ·  Recommendations / Optimizations / Planner Tools  ·  Flag idea as inappropriate…  ·  Admin →

  6. kindly add feature to check search volume of a keyword as globally

    I want to run a campaign globally for a specific keyword, in that case, there should be an option to see what is the search volume of a keyword as globally as of now I have to check one by one country wise which is taking a lot of time just due to not a feature.

    1 vote

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    0 comments  ·  Recommendations / Optimizations / Planner Tools  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  AdminJie Gao (Admin, Microsoft Advertising) responded

    Reverse to “Tell us more”

    Hey there,

    Could you tell us more about your pain point to check keyword search volume?

    The keyword planner is GAed to all customers now. You can try to multi-select countries to do keyword research in the new keyword planner tool. Please let us know if this could address your ask.

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