Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Support Node.js SDK

    1. Allows us to extend current NodeJS-base account monitoring system. By directly supporting this SDK, we don't have to constantly update change their system to keep up with changes.

    2. Provides support for an open source language that is commonly used to monitor multiple ad platforms.

    3. Allowing for consolidation of capability for systems written in a common language will allow agencies to expand their offerings to clients who are not Microsoft ad customers.

    107 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  2. Make API call to get Json Response

    Make API call to get Json Response instead of donwloading a zip file

    41 votes

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    7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  3. IP Address exclusion using Bing API

    I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

    27 votes

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    9 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  4. Add Performance Filters to Product Dimension Performance Reports (and other Performance Reports)

    It would be amazing if the Product Dimension Performance Report via API had filtering options for metrics such as clicks > 0 or conversions > 0. This would greatly reduce the size of some of these reports and make them less taxing while bringing Bing to parity with Google, where this is already an option.

    26 votes

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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  Aurea Astro responded

    Hi Folks,

    Thank you for taking the time to highlight this inconvenience and parity opportunity. I’m following up with engineering. In the meantime, any further details or screenshots are welcome. Hold tight!

    Aurea

  5. Salesforce or Zapier Connection

    Google Ads has a built-in integration with Salesforce where you track Salesforce qualified leads and/or sales as conversions in Google Ads. (Google also has an integration with Zapier which could do this too).

    Switching from tracking phone calls and form fills to tracking actual sales increased our ROI by 30% and allowed us to increase spend in this channel.

    I asked Zapier to build this, but they responded that the companies build the apps. Zapier is a middle-ground suggestion that could open up more possibilities for Microsoft Ads, but a built-in integration is preferred to remove outside cost.

    Any non-e-commerce…

    14 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  6. Please simplify API

    What is it with enterprise companies and the obsession to make the simple complex?

    I have a golden rule, if an API can not be understood and implemented in less then 30 minutes its useless and over engineered.

    Ultimately, all an API is, IS a FFI (a Foreign Function Interface):

    It should just be a list of calls, with their parameters, some super basic authentication with well defined return payload structure. The API documentation should therefor just really document those Method calls and their parameter types.

    But of course, we can't have nice things, and instead we need to build…

    14 votes

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    7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  7. set IP exclusions via API

    i can't set IP exclusions via API. I only have to set it on webUI.

    8 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow Bing to update feeds automatically on a monthly basis

    We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

    Now we need to upload/update feeds manually and it takes a lot of time.

    7 votes

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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  9. Permanent token for application

    Please consider having a permanent token for advertisers application.

    5 votes

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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  10. Add/Remove Excluded Locations via API / Bing Ads Scripts

    Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

    It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

    5 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  11. Automatic IP exclusion from third-party tools - via Bing API

    I'd like to make an additional inquiry to Bing Ads regarding the IP address exclusions issue, too.

    We are using a third-party tool to recognize the fraudulent click activity on our Bing Ads. Unfortunately, because we couldn't have this third party tool to be connected directly to Bing Ads (the way we have it connected with Adwords by putting the Customer ID number into the dashboard and the template link), there's no way for us to automate things and start adding the freshly-detected IP addresses that have been recognized by the third-party tool back to Bing Ads - on a…

    5 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  12. Add script/API functionality for e-mail notifications

    Add a functionality so important and critical notifications can be sent to your e-mail address based on the script output; similar to the MailApp in Google Ads Scripts.

    4 votes

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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  13. Scripts Beta

    Open up the API for scripts to take advantage of the following
    - Ad Schedules
    - Locations
    - Devices
    - Audiences

    With the ability to:
    - Read performance metrics
    - make bid adjustments

    4 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  14. Add Impression share percent to keywords performance

    We pull impressions, clicks, etc. via the keyword performance report because we aggregate by the final URL. However, search impression share is not an available metric in this report. Is this something that can be added?

    4 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  15. Support for server side analytics and remarketing

    Create an API that allows for a remarketing cookie to be generated server side and allow tracking via tools like GTM Server Side Containers (https://developers.google.com/tag-manager/serverside)

    3 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  16. Add more details into tutorial page about bingAPI

    I think you need to add one more paragraph between second and third on https://docs.microsoft.com/en-us/advertising/guides/walkthrough-desktop-application-python?view=bingads-13

    Because for start example which you can find there you need to set up "Redirect URIs" for web application. Without it will give you error-response
    "invalidrequest: The provided value for the input parameter 'redirecturi' is not valid. The expected value is a URI which matches a redirect URI registered for this client application."

    Just add paragraph as third point with some information about it.

    3 votes

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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  17. Server-Side API for web

    We currently using universal collect tag to collect all event tracking and send it to all our supporting ad/social/re-targeting vendors.We can use the server-side API to:

    Measure customer actions in more ways. For example, you can share delayed values, user scores or lead scores and use them for optimization in our other business tools.

    Improve reliability to send events for measurement and optimization when used along with the pixel. The server-side API will help capture events that may be lost due to problems like poor network connectivity or long page load times.

    Control the data you share. You can include…

    3 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  18. "Grant Access" button

    It would be good if user can share his access to the account using a Grant Access button similar to the Google analytics button.

    3 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  19. Add Spreadsheet functionality in scripts/API

    Add a functionality to push and retrieve data to/from an online spreadsheet, like the SpreadsheetApp in Google Ads scripting.

    3 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  20. Bring back the old charts - New charts are too wide

    The recent (July 2016) change to the performance charts in the API creates a chart that is too wide to easily view. Please go back to the old charts with the 4 choices of measure on the right. It was nice and compact and easy to view.

    3 votes

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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
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