Microsoft Advertising Feature Suggestions

Welcome to the Microsoft Advertising suggestion box! Your feedback helps us understand how you use the product so we can improve your Microsoft Advertising experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to advertising-feedback@microsoft.com.

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    218 votes
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    15 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Thanks for your input and interest. This functionality will be available in the nearby future.

  2. support free advertising for non profit 501(c)(3) organizations like google with its grant program

    I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

    145 votes
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    20 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We are currently evaluating options to provide an option for non-profits but do not have any definitive announcements to make at the current time.

  3. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    130 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    127 votes
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    10 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on bringing ad groups without ads recommendations in BAE and expect to have it before CY19 end. This is an alternative solution to have it available in editor, and we are exploring to have it as an alert inline as well.

  5. payoneer

    Please add payoneer as a payment method for Bangladeshi People Or open a Bank account in Bangladesh to pay for bing ads.

    112 votes
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    29 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. delete uet

    Make it so I can delete old UET tags and conversion goals.

    99 votes
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    21 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    This request is currently being evaluated and development will begin shortly.

  7. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    99 votes
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    16 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  8. Email Invoice Prior to Billing Credit Card

    It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

    92 votes
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    13 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. click performance report by msclkid

    Can we get the click performance report by msclkid?

    81 votes
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    28 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

  10. 75 votes
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    10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Agency alerts

    Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

    73 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

    Thank you!

  12. My week starts on a monday. Allow my week report to start on mondays as well.

    Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

    70 votes
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    7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    We’ve started working on this feature and it should be available in the coming months.

  13. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    65 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Ability to share audiences across accounts is in development and should be available before the end the year.

  14. New Bing accounts are getting Blocked without specifying any reason

    Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

    Please address this issue and give specific reasons.
    Few accounts had no campaign. Just added payment methods and they got suspended.

    Please take this issue seriously and at least release some press release regarding this issue.

    54 votes
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    38 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Remarketing list size report

    It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

    51 votes
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    Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
  16. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    49 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  17. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    44 votes
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    5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    42 votes
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    11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.

  19. Display URL (Google Parity) - Allow more than 35 Characters to be entered in the system and then just shorten the ad with "..." like Google

    Bing needs to follow Google's lead and allow for more characters to be inserted into the display URL field and then visually change how it looks on the ad instead of just not letting you enter more characters (especially when it still requires a top-level domain like .com in the URL). With the current setup, advertisers are required to shorten the display URL which confuses the customer and could impact quality score.

    37 votes
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    2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
  20. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    35 votes
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    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

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