Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    377 votes
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    15 comments  ·  LinkedIn  ·  Flag idea as inappropriate…  ·  Admin →
  2. support free advertising for non profit 501(c)(3) organizations like google with its grant program

    I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

    303 votes
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    21 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We are currently evaluating options to provide an option for non-profits but do not have any definitive announcements to make at the current time.

  3. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    254 votes
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    10 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    We are working on bringing ad groups without ads recommendations in BAE and expect to have it before CY19 end. This is an alternative solution to have it available in editor, and we are exploring to have it as an alert inline as well.

  4. Editorial Disapproval UI Messaging

    Please improve the UI messaging for editorial rejections and provide the reason for the disapproval. This will enable customers to know the cause of the rejection so they can, without having to contact Support for assistance, review the editorial policy and make changes to their campaign, appeal the rejection or realize that their business model makes them ineligible to serve ads on our network. T1 Support handles ~1800 inquiries about Editorial issues globally each month. This change could reduce inbound Support volume by 16% for editorial issues and decrease editorial escalations from T1 to T2 (saving Microsoft operational costs) as…

    241 votes
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    9 comments  ·  Editorial Quality / Ad Quality  ·  Flag idea as inappropriate…  ·  Admin →
  5. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    230 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  6. delete uet

    Make it so I can delete old UET tags and conversion goals.

    177 votes
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    Feedback Received  ·  25 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  7. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    142 votes
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    17 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  8. Agency alerts

    Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

    141 votes
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    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

    Thank you!

  9. click performance report by msclkid

    Can we get the click performance report by msclkid?

    136 votes
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    29 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

  10. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    127 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    Ability to share audiences across accounts is in development and should be available before the end the year.

  11. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    105 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  12. Remarketing list size report

    It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

    94 votes
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    Gathering Feedback  ·  2 comments  ·  Remarketing  ·  Flag idea as inappropriate…  ·  Admin →
  13. Please add a column for MerchantProductId in the GoalsAndFunnelsReport

    It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the ProductOfferPerformanceReport, it would give us the performance data we need for a particular product in a shopping campaign to be able to know what kind of bid to set for it.

    83 votes
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    19 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  14. New Bing accounts are getting Blocked without specifying any reason

    Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

    Please address this issue and give specific reasons.
    Few accounts had no campaign. Just added payment methods and they got suspended.

    Please take this issue seriously and at least release some press release regarding this issue.

    83 votes
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    38 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  15. Time Zone Targeting Option

    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

    Advertisers would like to have the option of which time zone is being used.

    77 votes
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    Started  ·  11 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  16. Allow Invoices to show the ammounts spent by PO#

    Currently right now if a client adds more than one PO# for an monthly invoice, that spend is grouped in the invoice without any way of splitting the spend by PO#.

    There is no official way to reconcile the PO spend. Rather manual pulls in Bing Ads UI which corresponds to the PO# date needs to be done.

    76 votes
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    1 comment  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  17. comments

    I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

    75 votes
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  18. Allow bank account details as a payment method like Google Adwords!

    You should be allowed to pay with bank account details like Adwords. Some businesses don't have company credit and debit cards.

    75 votes
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    6 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
  19. App install ads

    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

    74 votes
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    3 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →
    Started  ·  dareo responded

    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

  20. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    73 votes
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    0 comments  ·  Shopping/Product Ads/Merchant Center  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

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