Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Allow the Import of Google Product Feed with Shipping in Multiple Countries

    In Google Shopping Feed I can have several columns for shipping values for different countries (like DE and AT). But in Bing I have to add one feed for each country as I just learned from the support team. That's very messy and I can not use the Google Import Feature any more :( Now I have to take care on several feeds instead of one or I am forced into using a Feed-Engine which comes with extra costs.

    8 votes
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  2. Prominence Metrics at Ad level

    Microsoft Bing has introduced Prominence Metrics and declared to deprecate "Average Position" field. I have studied and also communicated with Microsoft support team, through that I have learnt some fields are going available as Prominence Metrics for example - AbsoluteTopImpressionRatePercent, TopImpressionSharePercent, TopImpressionShareLostToRankPercent, TopImpressionRatePercent etc. These fields are introduced at Account, campaign and ad group level. I think it should also be available at Ad level. In future, when average position field will be deprecated, ad performance report should have prominence metrics to replace that. It would be really helpful to have them as we come to know these metrics at…

    1 vote
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  3. Custom columns based on Goals; Upgraded reporting to pull custom columns

    Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

    12 votes
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  4. Allow Bing to update feeds automatically on a monthly basis

    We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

    Now we need to upload/update feeds manually and it takes a lot of time.

    7 votes
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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  5. Add/update Campaign level audience association in Microsoft Advertising Editor

    Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

    32 votes
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    1 comment  ·  Microsoft Advertising Editor  ·  Flag idea as inappropriate…  ·  Admin →
  6. Would like to see a preview WITH the picture

    Would like to see a preview WITH the picture

    1 vote
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  7. Scripts Beta

    Open up the API for scripts to take advantage of the following
    - Ad Schedules
    - Locations
    - Devices
    - Audiences

    With the ability to:
    - Read performance metrics
    - make bid adjustments

    4 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  8. Ability To Only Count One Specific Goal as a Conversion

    Similar to the option in Google Ads.

    We would like the ability to only count certain goals in the 'Conversion' column.

    This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

    This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

    Thank you!

    6 votes
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  9. Create a Product Group tab at Campaign and Account Level.

    Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

    6 votes
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  10. Add/Remove Excluded Locations via API / Bing Ads Scripts

    Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

    It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

    5 votes
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    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  11. Expand Bing shopping in more European countries

    Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.

    12 votes
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  12. Columns sizing and default colums

    I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.

    10 votes
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  13. Allow us to upload our own data,

    Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

    1 vote
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  14. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    46 votes
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  15. Show individual product titles for each product group instead of just showing the product group number

    Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

    13 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    82 votes
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  17. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    82 votes
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    15 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  18. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    27 votes
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  19. Allow for Automated imports in BAE

    I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

    Thank you

    2 votes
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  20. similar audiences targeting

    Similar audience just like Google AdWords

    18 votes
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    We have started working on providing this functionality. This should be in beta before the end of the year.

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