Google Ads offers IF function ads to change the message depending on device or audience. More info here: https://support.google.com/google-ads/answer/7207341?hl=en

the filter for Negative keyword list name is broken. I filter for List name = X, and it gives me all linds of list names. Same is I filter for list name contains X

The Desktop Editor is very slow and eats up too much time when working with it. Please make it more faster so that even activating/pausing ads does not take one hour.

Similar to the option in Google Ads.

We would like the ability to only count certain goals in the 'Conversion' column.

This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

Thank you!

Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

Thank you

Being able to undo things in Bing Ads Editor.

Similar audience just like Google AdWords

I would like to target people base from language but still located in US is this possible?

When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

It would be great if I could copy and paste at the campaign and ad group level instead of only at the keyword and ad level. Sometimes I want to create a clone campaign and this capability would save me a lot of time.

Add an "unsubscribe" button to the bottom of your emails from service@bingads.com. I have unchecked every box in "my settings" and I STILL get those annoying things.

Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

Currently when you select "edit" at the keyword level to increase bids, it only gives the option to increase to "Top of Page" or "First Page", but it gives estimates in the grid for best position, mainline and first page. It would be great to have all three options available. It also doesn't distinguish if "Top of Page" is "mainline" or "best position" so t the terminology is different and confusing for customers.

Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.