In Google Shopping Feed I can have several columns for shipping values for different countries (like DE and AT). But in Bing I have to add one feed for each country as I just learned from the support team. That's very messy and I can not use the Google Import Feature any more :( Now I have to take care on several feeds instead of one or I am forced into using a Feed-Engine which comes with extra costs.

Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

Now we need to upload/update feeds manually and it takes a lot of time.

Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

Would like to see a preview WITH the picture

Open up the API for scripts to take advantage of the following
- Ad Schedules
- Locations
- Devices
- Audiences

With the ability to:
- Read performance metrics
- make bid adjustments

Similar to the option in Google Ads.

We would like the ability to only count certain goals in the 'Conversion' column.

This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

Thank you!

Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.

I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.

Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

It would be great to be able to manually adjust column width. Thanks!

I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

Thank you

Similar audience just like Google AdWords