Google Ads offers IF function ads to change the message depending on device or audience. More info here: https://support.google.com/google-ads/answer/7207341?hl=en

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

Thank you

Being able to undo things in Bing Ads Editor.

Similar audience just like Google AdWords

I would like to target people base from language but still located in US is this possible?

When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

Add an "unsubscribe" button to the bottom of your emails from service@bingads.com. I have unchecked every box in "my settings" and I STILL get those annoying things.

Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

Currently when you select "edit" at the keyword level to increase bids, it only gives the option to increase to "Top of Page" or "First Page", but it gives estimates in the grid for best position, mainline and first page. It would be great to have all three options available. It also doesn't distinguish if "Top of Page" is "mainline" or "best position" so t the terminology is different and confusing for customers.

Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

Make possible:
1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
2) to add columns Conversions, CPA and Revenue

It would be helpful if you could re-instate the 'Last 7 days' option in the date range dropdown. This was available until recently and I found this very useful. I am aware that I can change the date range manually but I found this selection very helpful. The 'Last 14 days' is still in the dropdown so I wondered why the 'Last 7 days' was removed?

Make it so I can delete old UET tags and conversion goals.

Canadians need this feature too!

It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

The current process is that the account owner has to go to the agency and ask that their account be released.