Hello, smart Shopping Campaigns make a lot more sense and have been available in Google Ads for a long time.
When will MSFT have smart shopping campaigns available?

Thx..

Add a feature for automatic retargeting after x amount of sale for smart shopping campaign like google has to have automatic bids and keywords for maximum conversions.

Clients who wish to switch their account bill-to and have a new insertion order set to start some time in the future are unable to see the new IO in the UI, until the actual start date. Please add in the ability to view the IO in advance, or add in a help button which says "You will only be able to view the IO on the actual start date". This will help to reduce escalations to support.

Recommendations about adding keywords or ads to empty ad groups should be updated and dismissed in real-time when fixed. Now, we have to manually dismiss them.

Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.

We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.

Now we need to upload/update feeds manually and it takes a lot of time.

Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.

Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on Brazil, Mexico, Italy, Spain, Sweden, Switzerland, Japan, New Zealand and Australia. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

You added recommendations to the keyword level mashing the graph to the right and making it smaller. Those belong in the recommendations tab and only in that tab. What you did was interrupt my workflow for every single ad group I enter.

Imagine having hundreds of ad group that you have to click ignore recommendations on every 10 days. Better not accidentally click apply all. The main point is this only slows down our workflow and provides nothing positive. (Side note - the recommendations are never very useful. Far too broad in most cases.)

the filter for Negative keyword list name is broken. I filter for List name = X, and it gives me all linds of list names. Same is I filter for list name contains X

Open up the API for scripts to take advantage of the following
- Ad Schedules
- Locations
- Devices
- Audiences

With the ability to:
- Read performance metrics
- make bid adjustments

The Desktop Editor is very slow and eats up too much time when working with it. Please make it more faster so that even activating/pausing ads does not take one hour.

Similar to the option in Google Ads.

We would like the ability to only count certain goals in the 'Conversion' column.

This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.

This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.

Thank you!

Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.

Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.