In Google Shopping Feed I can have several columns for shipping values for different countries (like DE and AT). But in Bing I have to add one feed for each country as I just learned from the support team. That's very messy and I can not use the Google Import Feature any more :( Now I have to take care on several feeds instead of one or I am forced into using a Feed-Engine which comes with extra costs.8 votes
Microsoft Bing has introduced Prominence Metrics and declared to deprecate "Average Position" field. I have studied and also communicated with Microsoft support team, through that I have learnt some fields are going available as Prominence Metrics for example - AbsoluteTopImpressionRatePercent, TopImpressionSharePercent, TopImpressionShareLostToRankPercent, TopImpressionRatePercent etc. These fields are introduced at Account, campaign and ad group level. I think it should also be available at Ad level. In future, when average position field will be deprecated, ad performance report should have prominence metrics to replace that. It would be really helpful to have them as we come to know these metrics at individual ad level. Google Adwords offer the same. I request you to make these prominence metrics available at Ad Level. Thanking you in anticipation.
Microsoft Bing has introduced Prominence Metrics and declared to deprecate "Average Position" field. I have studied and also communicated with Microsoft support team, through that I have learnt some fields are going available as Prominence Metrics for example - AbsoluteTopImpressionRatePercent, TopImpressionSharePercent, TopImpressionShareLostToRankPercent, TopImpressionRatePercent etc. These fields are introduced at Account, campaign and ad group level. I think it should also be available at Ad level. In future, when average position field will be deprecated, ad performance report should have prominence metrics to replace that. It would be really helpful to have them as we come to know these metrics at…1 vote
Google's custom columns allow for the tracking of unique conversion events directly within the UI. It is more vital than ever to understand the full consumer's journey via the different goals that are completed. Microsoft Ads should allow for the creation and usage of custom columns, and should upgrade its campaign reporting feature to include configured columns, which would create closer parity to Google's reporting capabilities.12 votes
Thank you for this suggestion and its detail. This is currently in development.
We are running Dynamic search ads campaigns and we would like Bing to update feeds automatically on a monthly basis.
Now we need to upload/update feeds manually and it takes a lot of time.7 votes
The feature is in pilot right now that allows you to set up schedule to refresh your feed in the UI.
Thank you for your feedback! Please let us know if you have any questions.
Campaign level audiences can be added or associate using Microsoft Advertising UI. In Microsoft Advertising Editor, you can only add or update Ad group level audiences.32 votes
The feature is currently in pilot and should be available to all before sep 2020.
Would like to see a preview WITH the picture1 vote
Open up the API for scripts to take advantage of the following
- Ad Schedules
With the ability to:
- Read performance metrics
- make bid adjustments4 votes
Thank you for your feedback. We are working to provide some of the mentioned functionalities to our users through Scripts and will continue to investigate others.
Similar to the option in Google Ads.
We would like the ability to only count certain goals in the 'Conversion' column.
This way, we can keep track of multiple Goals along the way to a Conversion, without having duplicate conversion counts.
This would be similar to how Google Ads does it, where you can select whether to count a Goal as a Conversion or not.
Thank you!6 votes
Thanks for the feedback! We’re currently looking into this.
Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!6 votes
Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations
It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.5 votes
We are currently working on Scripts to add this capability. Thank you for your feedback.
Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.12 votesWorking on it (6 months) · AdminTejas Gowda, Program Manager, Bing Ads (Admin, Microsoft Advertising) responded
Microsoft shopping campaigns is now supported in Sweden, Netherlands, Italy, Spain, Switzerland, UK, France and Germany.
Support for Nordic countries is on the backlog
I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.10 votes
Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.1 vote
Thanks for the feedback! Similar audience is currently in pilot, please reach out to your account manager to enroll in this feature.
Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.46 votes
Show individual product titles for each product group instead of just showing the product group number
Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.13 votes
With our upcoming updates to the Product Groups tab, you’ll be able to see products within groups by hovering over a Product Group’s name.
If you’re requesting a different type of functionality, please clarify in the post or comments section. Thanks!
We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.82 votes3 comments · Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.) · Flag idea as inappropriate… · Admin →
Shared library which supports user to share UET tag and remarketing list cross different manager accounts and accounts is in open beta pilot now, and will be available for everyone in the next few months.
Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.82 votes
TROAS has now become Generally Available in all MSA supported markets. This covers both Search & Shopping campaigns.
It would be great to be able to manually adjust column width. Thanks!27 votes
I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?
Thank you2 votes
We’ve started working on this feature and it should be available in the coming months.
Similar audience just like Google AdWords18 votes0 comments · Targeting (Remarketing, In-market, Locations, Demographics, Scheduling, etc.) · Flag idea as inappropriate… · Admin →
We have started working on providing this functionality. This should be in beta before the end of the year.
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