Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Include Forecast option for Query Volumes

    Forecast for upcoming query volumes in the coming months

    1 vote

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    Hi, could you share more on how would use the forecast feature? Is it similar to Google Trends? How would you take actions based on the forecast results?

    We are in pilot to release add trending search queries as new keywords in recommendation page. Pls reply me if you would like to join the pilot. Thanks.

  2. Using ad customizers to constantly update the date in the Ad copy

    Using ad customizers to constantly update the date in the Ad copy.
    Ad Customizer feed does not allow the use of Formulas like date = Today() and update the date automatically to todays date without the need to reupload the excel sheet every day for it to update the date.

    1 vote

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  3. Editable Keywords

    I think it's important to make Keywords Editable in such a way that the Old Keyword will be automatically paused or removed, in place of the new keywords.
    This will make Keywords Optimization swifter and Better for Advertisers Like us

    2 votes

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  4. Add Performance Filters to Product Dimension Performance Reports (and other Performance Reports)

    It would be amazing if the Product Dimension Performance Report via API had filtering options for metrics such as clicks > 0 or conversions > 0. This would greatly reduce the size of some of these reports and make them less taxing while bringing Bing to parity with Google, where this is already an option.

    26 votes

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    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
    Tell us more  ·  Aurea Astro responded

    Hi Folks,

    Thank you for taking the time to highlight this inconvenience and parity opportunity. I’m following up with engineering. In the meantime, any further details or screenshots are welcome. Hold tight!

    Aurea

  5. Keyword Planner Issue

    In the keyword planner, I entered all of my keywords, set the bid for $2 and daily budget at $10. It says that I should be getting 179-242 clicks weekly, have 4.01K-5.42K impressions, and spend $20.6-$27.8 weekly. But if you calculate those estimated clicks based on the keywords bid which is $2, it is very far to the estimated spend of $20.6-$27.8 weekly. Please review it. Thanks!

    2 votes

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    Thanks for your feedback. The weekly estimated spend is impacted by the keywords, bid, budget, and account historical performance, etc.

    In this case, the estimated spend was capped by budget thus you can see a shaded area in the graph.
    You can try to increase your budget or decrease your bid to adjust.

  6. Remove double keywords and already used ones automatically from dialog for new keywords

    When people add new keywords, keywords that are already used are not removed automatically. Furthermore, the list with already used ones shows long suggestions for improvement. Removing the already used keywords costs tons of time and is time wasted. Please AUTOMATE the removal of keywords that are already in the list.

    1 vote

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  7. Another test version of Ad preview even if the ad is not live

    Another test version of Ad preview even if the ad is not live

    1 vote

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  8. kindly add feature to check search volume of a keyword as globally

    I want to run a campaign globally for a specific keyword, in that case, there should be an option to see what is the search volume of a keyword as globally as of now I have to check one by one country wise which is taking a lot of time just due to not a feature.

    1 vote

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    Reverse to “Tell us more”

    Hey there,

    Could you tell us more about your pain point to check keyword search volume?

    The keyword planner is GAed to all customers now. You can try to multi-select countries to do keyword research in the new keyword planner tool. Please let us know if this could address your ask.

  9. Allow exclusions for Merchant Promotions

    we would like to have the option to exclude certain designers from promotional activity in the Shopping segment without completely blacklisting them. Currently this is not possible.

    11 votes

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    Tell us more  ·  Aurea Astro responded

    Hi! Thank you for this idea. Can you explain a bit further what you mean? This will help me route the idea appropriately and provide all the necessary detail.

  10. Agency Coupon Management

    I'd like the ability to manage and apply coupons to accounts as an agency. The manage promotions button is currently grayed out because we're not the bill to customer.

    2 votes

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    Tell us more  ·  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Keyword Planner Search Volume

    Dear Support Team!

    Look. Keyword Planer does not show search volume for keywords in smaller, English speaking countries where Bing/Yahoo has coverage. BIG MISTAKE!! Because if you target let's say 10 of this smaller countries as Barbados, New Zealand, The Bahamas, ****** Islands, Jamaica, Cayman Islands...well still in certain niches good volume of traffic comes from these countries. Not just from the big ones!!

    Make it available as Google does!!! Because let's say I target Diabetes treatment. All right the main target countries are Canada and the US.

    But for certain keywords there is a search volume of 150-300 from…

    1 vote

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  12. "ad strength" metric in columns

    Create a metric for "ad strength" that can be used in the columns to determine the strength of the RSA. You can see the strength of the RSA when creating it, however it would be nice to see it as a column so that we can filter by the strength and make them better.

    3 votes

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  13. Have a possibility to have conversion tracking pixel for specific pages (separate from UET tag)

    We have a conversions goal which has a repeat rate higher than 1.5. With google we solved this problem adding order ID in GTM, however, in bing we can't solve this problem, because we have just UET tag where we can't adopt separate tracking pixels to specific pages.

    2 votes

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  14. Recommendations: Significant improvements needed to this tab

    This portion of the Microsoft Ads tool is in urgent and dire need of overhaul to make it functional and useful to people who get more than 20 recommendations.

    At present, the campaign recommendations screen is actually quite clunky to deal with, as it:

    • Will not keep your number of rows displayed consistent after an activity (i.e. if you select 100, reject some suggestions, it will refresh but go back to 20 rows on a page regardless of browser;
    • It always returns to the first page of the table, rather than the page you were on; and
    • Whilst downloading of…
    2 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks a lot for your feedback, which is very helpful! I’d like to further clarify the 3 needs you have raised.

    1) Understood your pain points and will work with the team for a solution and reply back here
    2) For bulk upload, do you mean uploading the edited recommendation in the spreadsheet to the account through “Import campaigns” in Web UI or editor? Currently it’s doable. Also, the rejection and dismissal reason feedback can be provided once you click “Stop showing this type of recommendation” or dismiss individual recommendation in the detail page.
    3) To make the scroll bar in the table only, do you want the top of the page (like the description and aggregated estimated KPI) always be available for reference when just scrolling the table?

  15. Syndicated Networks optimization features

    Syndicated networks optimization features

    1 vote

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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. Add script/API functionality for e-mail notifications

    Add a functionality so important and critical notifications can be sent to your e-mail address based on the script output; similar to the MailApp in Google Ads Scripts.

    4 votes

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    1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
  17. Filter keyword recommendations

    The new recommendations feature is a huge step backwards.
    Why can't I filter the keywords? I don't have time to go through 400+ keywords one by one to choose if they're relevant to my business.
    By using a filter, I can easily choose the recommended keywords to apply and which ones to dismiss.

    I no longer use this feature because of the restrictions and time taken to administer it.

    All recommendations are dismissed, unfortunately.

    2 votes

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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Microsoft Advertising Intelligence

    Microsoft Advertising Intelligence cannot operate in our country of Vietnam. I would like to ask for comments to bring Microsoft Advertising Intelligence to the country, to fellow Vietnamese who use Microsoft Advertising Intelligence.

    2 votes

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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  19. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    16 votes

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  20. Opportunities

    Currently, when new keywords plus bid modifiers are added it causes the account to go into a hold while it gets verified. The problem here is that this is also happening when customers decides to apply some of the opportunities being offered inside of the bing ads UI tabs labeled “opportunities”. It makes zero sense why we would be provided a suggestion from directly inside of bing ads only to be put on hold for an editorial review. If you guys aren’t already clear on whether or not you will allow a certain keywords or anything else being offered inside…

    1 vote

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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks for the feedback and sorry for the inconvenience caused. We take this comment seriously as system by design should not suggest editorial non-compliant keywords to users. To help us further investigate the issue, could you pls help provide your account XID, along with the keyword suggestions getting rejected? We will get back to you soon once we have an investigation result and solution

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