Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback.



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  1. "ad strength" metric in columns

    Create a metric for "ad strength" that can be used in the columns to determine the strength of the RSA. You can see the strength of the RSA when creating it, however it would be nice to see it as a column so that we can filter by the strength and make them better.

    4 votes
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    Gathering Feedback  ·  0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  2. Have a possibility to have conversion tracking pixel for specific pages (separate from UET tag)

    We have a conversions goal which has a repeat rate higher than 1.5. With google we solved this problem adding order ID in GTM, however, in bing we can't solve this problem, because we have just UET tag where we can't adopt separate tracking pixels to specific pages.

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  3. View and edit shopping bids at the ad group level

    We would like the ability to view and edit shopping bids at the ad group level. It's helpful when viewing ad groups across various campaigns.

    19 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Recommendations: Significant improvements needed to this tab

    This portion of the Microsoft Ads tool is in urgent and dire need of overhaul to make it functional and useful to people who get more than 20 recommendations.

    At present, the campaign recommendations screen is actually quite clunky to deal with, as it:

    - Will not keep your number of rows displayed consistent after an activity (i.e. if you select 100, reject some suggestions, it will refresh but go back to 20 rows on a page regardless of browser;
    - It always returns to the first page of the table, rather than the page you were on; and
    -…

    1 vote
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks a lot for your feedback, which is very helpful! I’d like to further clarify the 3 needs you have raised.

    1) Understood your pain points and will work with the team for a solution and reply back here
    2) For bulk upload, do you mean uploading the edited recommendation in the spreadsheet to the account through “Import campaigns” in Web UI or editor? Currently it’s doable. Also, the rejection and dismissal reason feedback can be provided once you click “Stop showing this type of recommendation” or dismiss individual recommendation in the detail page.
    3) To make the scroll bar in the table only, do you want the top of the page (like the description and aggregated estimated KPI) always be available for reference when just scrolling the table?

  5. Keywords Recommended Then Disapproved?

    I added many of your keyword recommendations to my Keyword list. Please tell me why 98 of your recommended keywords were "Disapproved?"

    Please note: Google Ads approved all 98 of your recommended Keywords?

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. Filter keyword recommendations

    The new recommendations feature is a huge step backwards.
    Why can't I filter the keywords? I don't have time to go through 400+ keywords one by one to choose if they're relevant to my business.
    By using a filter, I can easily choose the recommended keywords to apply and which ones to dismiss.

    I no longer use this feature because of the restrictions and time taken to administer it.

    All recommendations are dismissed, unfortunately.

    2 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Microsoft Advertising Intelligence

    Microsoft Advertising Intelligence cannot operate in our country of Vietnam. I would like to ask for comments to bring Microsoft Advertising Intelligence to the country, to fellow Vietnamese who use Microsoft Advertising Intelligence.

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  8. Increase number of time segments available in Auction Insights downloadable reports

    At some point since Bing Ads started offering segmented auction insights data, it began sharply limiting the time period that we can download segmented auction insights data. We are now limited to 16 days of data, 17 weeks, 17 months and 13 quarters. Why? I used to be able to regularly pull 30 days of segmented data and created reports based on this fact. Please reverse this limitation so that we can retrieve at least 60 days of segmented data, 30 weeks and 30 months. As of right now, the data falls significantly short of what is available in Google…

    7 votes
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    0 comments  ·  Reporting functionality  ·  Flag idea as inappropriate…  ·  Admin →
  9. Opportunities

    Currently, when new keywords plus bid modifiers are added it causes the account to go into a hold while it gets verified. The problem here is that this is also happening when customers decides to apply some of the opportunities being offered inside of the bing ads UI tabs labeled “opportunities”. It makes zero sense why we would be provided a suggestion from directly inside of bing ads only to be put on hold for an editorial review. If you guys aren’t already clear on whether or not you will allow a certain keywords or anything else being offered inside…

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Thanks for the feedback and sorry for the inconvenience caused. We take this comment seriously as system by design should not suggest editorial non-compliant keywords to users. To help us further investigate the issue, could you pls help provide your account XID, along with the keyword suggestions getting rejected? We will get back to you soon once we have an investigation result and solution

  10. Please make the Keyword planner available also in Spain!

    It would be great if you could make this tool available in Spain also!

    Many thanks in advance!

    1 vote
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    0 comments  ·  Ad Formats / Ad Types  ·  Flag idea as inappropriate…  ·  Admin →
  11. Competitor sheet

    You should let customer choose competitors in competitors sheet from bing ads. Otherwise you should let customer choose the operating market sector(s) so algorithm works better

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Put 3rd party Conversion Tracking directly in Bing Dashboard

    I believe this is why false URL mismatch Ads get flagged. We should be able to put the 3rd tracking Pixil in our Dashboard the bots will know where the extra String comes from.

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  13. Show audience overlap between 2-3 select audiences

    Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. 1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  15. Include 'West Midlands' in the UK county options. It is the second largest Metropolitan County in UK.

    If being contacted by post, we get incorrect addressing because your system does not allow us to enter the correct UK postal details which in our case is 'West Midlands' NOT biurmingham.

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →

    Hello Mr West.
    Could you please provide us with more context on this issue? We would like to understand the issue you are facing in more detail in order to resolve it. As of today, we do not surface the regions but more granular constituencies.
    Please feel free to get back to me directly.

    Thanks
    Jonas Huthmacher

  16. Add option to pull conversions in mass

    We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

    6 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    Gathering Feedback  ·  dareo responded

    Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

  17. i want to track conversions depending on multiple keywords

    i want to track conversions depending on multiple keywords

    1 vote
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    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  18. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    15 votes
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  19. Add Automated Rule for Top of Page at the campaign level

    We have a few clients who want to dominate the search results for all the keywords in a particular campaign. It is inefficient to have to add a rule to every single keyword in the campaign, and to remember to add the rule to any new keywords added later. Give us a way to add Top of Page at the campaign level instead.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

    1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
    2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
    3. Click Automate > Increase to estimated top of page bid when…
    4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
    5. Continue defining your rule.

    Let me know if that works for you.

  20. Bing Ads Editor - Negative Audiences

    Add negative audience lists via Bing Ads Editor

    2 votes
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    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
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