Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


Looking for technical support or have an issue about something that didn't work according to expectations? Please contact the Microsoft Advertising support team.   

Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Set bid strategy at the ad group level, not just at the campaign level as it is now.

    Now that manual cpc is no longer available, I'd like to set the bidding strategy at the ad group level. Specifically, I'd want to use Maximize Clicks as the bidding strategy, and set the maximum click bid at the ad group level, not just at the campaign level.

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  2. Daily Budget

    I think the daily budget should be just that. A daily budget. When you increase ad spend for computers or mobile phones, that amount you increase should not go over the daily budget, because that is your daily budget. When you increase the ad spend for a computer or mobile device you should allocate more funds to that particular device not exceeding daily budget. Thanks, Jeremy

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  3. Please add the shared bid strategy function for multiple campaigns

    It would be great to have the shared bid strategy folder/portfolio option in Microsoft Ads, just like in Google, to add multiple campaigns to one bid strategy folder.

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  4. Bring Back Manual Bidding

    On 19th of March of 2021, ALL my campaigns were moved from Manual bidding to Enhanced Bidding. This is so unfair. You can't take away controls from advertisers like that. Please reinstate the manual bidding strategy as I found it to be more effective over your automated bidding strategies.

    2 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  5. Why remove manual bid strategy

    Please enable manual bid strategy for this account

    F1497FPB
    Please

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  6. Omnichannel Bidding

    Google parity request to track store visits with associated offline revenue and include it with online revenue as a part of the bidding strategy to allow for omnichannel optimization. Also referred to as Smart Bidding for Store Visits.

    https://support.google.com/google-ads/answer/7539213?hl=en
    https://support.google.com/google-ads/answer/9462119?hl=en&ref_topic=9942002

    5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow a campaign to have a total budget, rather than only daily budget limits.

    I would like to see an option for an ad campaign to have a total budget in addition to a daily budget limit. For example, $10/day, but stop campaign when $200 is spent. This is available in both Amazon and Google campaigns.

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  8. Bid algrothims should take into account Time of Day & Day of Week

    tCPA bidding algorithms should make adjustments for time of day, day of week, etc. without having to manually set bid adjustments.

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  9. Allow users to make tCPA bid changes at the adgroup level

    tCPA bidding should be at the adgroup level instead of campaign level as adgroups are grouped and respond differently.

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  10. 1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  11. I would like to be able to use manual bidding as bidding strategy for my client

    I would like to be able to use manual bids as bidding strategy for my client. Why did you remove this option?

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. I Need Manual Bid, Enhance Cpc Spending more than double my bid

    I'm not satisfied with you available bid strategies, I am spending on some click more than 1$ while my bid is 0.5$

    This is so frustrating and it's very critical issue
    I will stop using Microsoft ads if I don't get a manual bid

    4 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  13. I Need Manual Bid, Enhance Cpc Spending more than double my bid

    I'm not satisfied with you available bid strategies, I am spending on some click more than 1$ while my bid is 0.5$

    This is so frustrating and it's very critical issue
    I will stop using Microsoft ads if I don't get a manual bid

    2 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  14. Norton 360 Product Renewal​

    This article provides answers to questions on the Norton 360 Product Renewal​ options for current Norton AntiVirus, Norton Internet Security, or Norton 360 customers after the discharge of the new Norton renewal offerings.Norton’s antivirus software had some problems — annoying notifications, a sophisticated interface, and sluggish performance. Nowadays, Norton 360 is outstanding , guaranteeing 100% protection from malware, spyware, phishing threats, digital surveillance, and fraud — all without annoying notifications or impacting device performance.Norton consistently ranks among the top-performing cybersecurity products on the market, and there’s no doubt that it’s a strong antivirus application.As a current customer of a Norton AntiVirus, Norton Internet Security or Norton renewal or activation, you'll still renew your subscription…

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  15. 5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  16. Set Monthly Budget alongside daily budget -or- change billing dates

    The monthly budget limit is based on your daily budget for the billing dates, which we cannot set. This means that we could actually go over our monthly budget (i.e. Dec 1-31) but Bing won't do anything about it because they are running on a different timing. My daily budget has consistently been at least $10 higher than the daily budget I have set, which means I have now lowered that in hopes of not going over.

    If we have the option of setting a monthly budget alongside a daily budget, or at least change the billing dates to match…

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  17. Do not Deprecate (Remove Completely) Manual Bid Strategy

    I recently found out that manual bid strategies are not available to some users as a pilot deprecation. If this is successful, MSA might completely delete manual bid strategies.

    As advertisers, you must leave us the choice whether we would like to use manual versus automated bid strategies. It's unfair that you're removing this option to some users. We know that there would be advantages and disadvantages but we should still have the last say whether we'll use this or not.

    6 votes

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    1 comment  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  18. Allow, disallow or limit connections from VPNs

    As wrote on title, allow, limit or block access to Ads from VPNs to limit fraudulent clicks

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  19. Urgent Need For Manual Bidding Option

    Hi,

    It's really unfair that people should choose enhanced or other automated CPC under the Bid Strategies. As a user who's paying money, I should have the option to have full control of what I'm looking to pay to Bing per click.

    Of course, Bing can offer me options but can't force me to have only automated bidding. It's my money and I would like to place my bids as per my requirements.

    Please reinstate the Manual bidding option otherwise Bing will lose the edge to Google as your ad costs will become costlier than Google.

    If possible, please enable…

    5 votes

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  20. Stop allowing system to increase my set bid amounts

    I think it is fraud to allow the "system" to increase your CPC to whatever it wants. I set mine to .75 and the "system" increased it to over $10.00 peer click. This is fraud and I am seeking a legal remedy for this, possibly a class action lawsuit.

    1 vote

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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
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