Microsoft Advertising Feature Suggestions

Welcome, friends!  This is a place for you to suggest a feature you'd like added to Microsoft Advertising, or vote for those already suggested by your peers to help them rise to the top of this feed. To see if your feature is already live or someone else mentioned it already, do a keyword search in the search function below, or check out our library of Features & Releases. You can also send a private e-mail to advertising-feedback@microsoft.com if you prefer not to post to this forum.  


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Please keep in mind that it takes time to design, develop, test, and release new features, but we'll be sure to update entries when we announce or release updates based on your feedback. Also, note that choosing the right category will help route your suggestion more quickly. 



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  1. Portfolio Bid Strategies

    Portfolio Bid strategies need to be incorporated, similar to Adwords. This would be extremely helpful for tROAS since you can assign one goal to a group of campaigns.

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  2. Would it not be better if Microsoft is charging some percentage base on sale rather than click

    Would it not be better if Microsoft is charging some percentage out of sales? Rather than charging based on click? I could get a lot of click on a product and not get a sale. Microsoft will be getting paid while I will be going deep in debt. What kind of blood sucking guru are running this show?

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  3. bidding on adgroup level when we have tCPA

    If it would be possible to bid on tCPA but on adgroup level not on campaign

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  4. 1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  5. setup the ability to choose main and secondary conversion

    We have two conversion types and would like to be able to see only the main conversion in the column conversion and the secondary conversion in a seperate column. Also I would like to use Target CPA for the main conversion only.

    3 votes
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  6. Option to run a CPA campaign instead of just CPC

    want to get rid of unwanted charged from bot clicks. this prevents us from getting charged for clicks that leads to zero conversion.

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  7. Bing is setting automatically the bids in every keyword you select. Didn't happen happen before. Downgrade feature.

    Beside the excellent support, Bing has introduce a feature to set automatically the bid for every keyword added. This doesnt happen before and it is a very critical feature for the user as now has to go one by one changing the bid.

    Would be possible to revert it?

    Thank you

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  8. Allow the option to budget by clicks

    Allow the option to pause adgroups or keywords in campaigns

    I believe there is a huge market that is not being touched because of the high price of online advertising as it should be. To touch this market I suggest to allow adgroups and keywords to be configured to pause on a given number of clicks. For instance - Pause adgroup or keyword after one click or however many clicks one chooses. The option to be able to offer a client to pay for up to lets say 5 clicks on maybe a call only ad is valuable because 1.…

    1 vote
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    0 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  9. there should be an automated feature for boosting ad performance

    As i see every advertiser do lots of effort to optimizing ad and boosting. advertisers would have to work on every elements of ad to make it best performing. so there should be an automated feature to boosting ad performance.

    Another point is there should be instant payment reflection service for indian. If you can add payment UPI , or other payment wallets methods that are accepted in india. it will be helpful for every new individual who is willing to start advertising with bing.
    thank you

    1 vote
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  10. Target CPA for all countries

    Please allow Target CPA for more than the countries currently provided. There should not be limitations on countries for this campaign strategy.

    7 votes
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    3 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  11. target impression share bidding strategy

    Add bidding strategy to target impression share

    3 votes
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    2 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  12. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    12 votes
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  13. Target ROAS bidding

    Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

    75 votes
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    13 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
  14. Being able to bid at 0.01

    Being able to bi at 0.01

    100 votes
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    14 comments  ·  Budget and Bid Strategies  ·  Flag idea as inappropriate…  ·  Admin →
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